Attention isn't bought. It's earned. Maria Manouk on why winning World Cup brands won't shout louder—they'll fit naturally into the moments fans already care about. Because engagement beats exposure. Read the full interview: communicateonline.me/news/br… @Snapchat @FIFAWorldCup

The @FIFAWorldCup World Cup 2026 just got more convenient. @Talabat and @tod_tv by @beIN are combining match streaming, food delivery, and member perks into one subscription experience. Fans can focus on the scoreline—not the snack line Read more: communicateonline.me/news/ta…

$8.18B and growing. MENA is now the world’s fastest-growing digital ad market. Social ( 19.3%), CTV ( 31%), and Retail Media ( 40.5%) are reshaping where brands invest next. communicateonline.me/news/me…

Started as an Account Executive. Now leads the agency. Aurelien Fonteneau has been named Managing Director of @wearesocial Dubai. Proof that social isn't a channel anymore but a strategy. communicateonline.me/news/we…

What makes consumers come back after a crisis? Not louder campaigns. Not bigger budgets. Trust. Timing. Relevance. Ilhem Allagui explores why some brands recover fast while others struggle to win consumers back. @nuqatar @NorthwesternU @EdelmanPR communicateonline.me/the-vie…

Your customers don't care about your product. They care about what it helps them achieve. The old growth playbook is broken. AI, shifting consumer behaviour, and agentic commerce have changed the rules. Join Anand Vengurlekar at Communicate: Rewiring Growth & Marketing Strategy as he explores the Jobs To Be Done framework and why the brands that win next focus on the job, not the product. 📍 Abu Dhabi 🎟 Complimentary attendance | Limited seats Register now: communicateonline.me/rewirin…

The World Cup is back, and so is the battle for attention. Fans will be watching, scrolling, shopping, and sharing at once. For brands, the biggest win may happen off the pitch. @FIFAWorldCup @PwC @Talabat @WARCEditors @BankofAmerica @Fritolay @Unilever communicateonline.me/insight…

We're on the ground hunting for the stories everyone will be talking about next. Want an interview, feature, coffee or a quick catch-up? DMs are open. Schedules are not. Drop us a note at news@communicateonline.me Before the diary fills up.

Consumers have changed. Has strategy kept up? Join Communicate and INSEAD in Abu Dhabi for a closed-door conversation on consumer behaviour, trust, and what comes next. Attendance is complimentary. Limited seats available. Register now: communicateonline.me/rewirin…

Dani Richa moves to Non-Executive Chairman at Impact BBDO. The headline is leadership, but the bigger story is how agency networks are evolving toward more connected, integrated structures. @omnicom communicateonline.me/news/da…

The AI conversation is evolving. Less about what AI can do, more about what makes us human. At BETA by TBWA\RAAD , leaders explored the future of creativity, culture, and brands in the AI era. @TBWARAADDUBAI @Omnicom @Google @Microsoft

Video is booming, but design still matters. Canva’s Michael Feichtner says the future of content is hybrid—video, graphics, motion, and AI working together, powered by human creativity. @canva @OMRockstars communicateonline.me/insight…

The World Cup isn’t won in the ad break anymore. It’s won in group chats, memes, creator reactions, and cultural moments. Relevance—not visibility—is the new currency of attention. @Snapchat communicateonline.me/news/br…

AI search is rewriting visibility. @CNN’s lawsuit against Perplexity highlights a new reality: reach now comes with questions of attribution, rights, and responsibility in the AI era. @perplexity_ai @digiday @chatgpt @google

Think every World Cup viewer is a superfan? Think again. Webedia Arabia identifies four Saudi audience profiles for FIFA 2026, and the biggest opportunity may be the fans brands overlook. @WebediaArabia @nielsen @dentsu_MENA @gwidotcom @FIFAcom communicateonline.me/the-vie…

Before Cannes tells the industry where advertising is going next… Read the region already changing it. The Cannes Special Issue drops soon. Watch this space!

Marketing is shifting from workflows to systems. Agentic AI can adapt content 98x faster, cut costs, and boost performance. The future isn’t more tools—it’s a new operating model. @aseelfoods @ChalhoubGroup @HubSpot @awscloud @HarvardBiz @Unilever communicateonline.me/insight…

AI promised smarter marketing. But with incomplete data, it may just scale bad decisions faster. The real challenge for CMOs isn’t AI—it’s measurement, trust, and knowing what to optimize. @AppsFlyer communicateonline.me/the-vie…