1. Why AEO/SEO must evolve into a company-wide practice, not just a specialist function
2.The four types of Centers of Excellence (Centralized, Hub & Spoke, Embedded, Virtual) and when to use each
3. A 7-step framework to build your own CoE - from leadership buy-in to ongoing education
4. How to align content, technical, and leadership teams using the right mix of process technology
5. How to measure success with Agility Metrics and standardized reporting to prove ROI