Bringing you the best quotes from the latest events. Also thoughts on how events, sponsors & new technologies can partner for success at buildingalliances.com/blog
Tech companies’ spots at #CannesLions are as elaborate as ever, with one PR exec noting, “It’s like the Hunger Games, and they’re the capitol and the people still struggling back home trying to make a living and feed their families are like the Districts.” ow.ly/8g5J50JCBYk
My fave from #CannesLions: “As we continue to face disruptions in the world around us, it may be more important than ever to double down on…the superpower that no other industry has – creativity for growth” @marcpritchard1@MarcusThomasCle#agencylife
“Fuck it, ads should be fun. They’re ads! Humor and emotion are the two things that travel the most virally.” — @VancityReynolds takes the #CannesLions stage with Dentsu CEO Wendy Clark.
"Brands used to be destinations, but now brands have become companions who escort people in their life journey, helping and facilitating the decisions that people make."
–@AKocheilas from @WPP#WPPBeach.
#CannesLions2022#OgilvyCannes
Stats are important, but I want to know more about how people are feeling. Consumer sentiment is far more valuable than facts and figures. Zena Arnold, @PepsiCo#CannesLions2022
"I hate the idea that bias is unconscious. Make yourself conscious. And once you're conscious, you have a choice – and you can make that choice to be inclusive."
– @ShelleyZalis CEO at @femalequotient#CannesLions2022
There are many factors that make modern humans the worst breathers. Including hunching over our computers. James Nestor Author of Breath, ABMR Annual Meeting #optimallongevity
Breath slowly. Breath lightly. Breath deeply. Through your nose. Allow your diaphragm to descend. Slow, fluid, light but deep breaths, give us the most oxygen for the least effort.
James Nestor. ABMR Annual Meeting #optimallongevity
We should be breathing as closely into our metabolic needs as possible. Our nose is our natural gauge for that.
James Nestor. ABMR Annual Meeting #optimallongevity
It is harder to figure out how to best slow decline to extend health span. Which leads to the Geroscience Premise….. consisting of many opportunities.
Steve Kritchevsky, WakeForest
ABMR Annual Meeting #optimallongevity
Strategy 1: Build Reserve to preserve function and forestall death. This starts in Utero but even those in 90s can get stronger.
Steve Kritchevsky, WakeForest
ABMR Annual Meeting #optimallongevity
Our current strategy is to target diseases during aging one at a time. But age itself is the greatest risk factor for almost all of them….
Steve Kritchevsky, WakeForest
ABMR Annual Meeting #optimallongevity
We can’t be naïve. We have to use the science of the mind, (in the fight against climate change) or else its game over,,,
@Dr_Epel UCSF ABMR Annual Meeting #optimallongevity
We are (all) agents of influence (when it comes to the climate crisis). The little bit we can each do locally, can add up.
@Dr_Epel UCSF ABMR Annual Meeting #optimallongevity