@ConiferResearch profile picture
Conifer Research @ConiferResearch
Joined June 2010
  • Tweets 1,810
  • Following 429
  • Followers 342
906 Photos and videos
Pinned Tweet
Conifer Research@ConiferResearch
24 Jun 2021
All research contains a level of bias and subjectivity, the mark of an expert is learning to identify and mitigate its effects. #conifer #mrx #marketresearch
"If you torture the data long enough, it will confess." - Ronald Coase

ALT "If you torture the data long enough, it will confess." - Ronald Coase

1
1
3
IKEA instructions and Grandma's recipes relate to design research guidelines. Unlike strict instructions, design research can adapt to your business. Explore the 5E Framework here: hubs.ly/Q02jH0CK0 #conifer #designresearch #qualitative #efficiency #successdriven
21
Navigating today's business world requires strategic choreography, just like our 5E Framework. Understand your customers and meet them where they are. hubs.ly/Q02jH28L0 #conifer #designresearch #qualitative #efficiency #successdriven #chicago
28
Customers crave engaging, transformative experiences. If engagement falls short, there might be gaps in your user experience. Discover the missing pieces in your user experience map: hubs.ly/Q02jG_Qh0 #conifer #marketresearch #mrx #newmr #humancentered
13
Is your brand in need of #innovation and untapped market potential? Using multi-ethnographic research, #Conifer can help you uncover valuable #insights, leading to 4 key opportunities for enhancing the gaming experience. hubs.ly/Q0260-Dp0 #ethnographicresearch #mrx
16
The most successful ideation sessions resemble a performance – an event that facilitates a journey and engages emotion. If you’re wondering if creative ideation works in a WFH world, you’ll be happy to know it can. But the rules have changed: hubs.ly/Q02j1jJ60 #conifer
14
Navigating product development can be hard without a structured course of action. Our 5E Framework for Experience Mapping is designed to help you along this journey. Download it now: hubs.ly/Q02jG_Sv0 #conifer #marketresearch #mrx #newmr #humancentered
48
Who’s on first? What’s on second? I Don’t Know’s on….which screen (third)? Are we hearing the famous Abbott and Costello skit or modern-day Zoom meeting fodder? Are you still with us? Is my mic working? We’ve rounded up modern day idea generation tips: hubs.ly/Q02j17Fn0
13
We live in an economy of experiences. Do you understand your users’ experience? How can a framework aid in understanding the full customer journey? See for yourself. hubs.ly/Q02jH4q_0 #conifer #designresearch #qualitative #efficiency #successdriven #chicago
12
Baking a cake. Scientific method. PEMDAS. Some things NEED to happen in a certain order for accurate results. Mixed method research is not one of those things. Learn about the many approaches to combining qualitative and quantitative research. hubs.ly/Q02dfXXh0 #conifer

Which Came First: Quant or Qual?

There comes a time when designing a research program that one must ponder the question that has haunted researchers since the beginning of our profession: Which should I do first, qualitative...

blog.coniferresearch.com
12
Business on top, party on bottom. Who’s going to know you’re on a call in your fluffy slippers? Almost half of employed American adults can work from home some of the time, meaning work just got a lot cozier. What else did we find? Take a look: hubs.ly/Q02dg9fZ0 #conifer
17
Has your project gone off the rails? You need defined roles and responsibilities. It’s almost like there’s a framework for that. 🤔 See how the RACI framework will get your project back on track by clearly outlining stakeholder roles. hubs.ly/Q02dQJJz0 #coniferresearch
8
Is your brand in need of #innovation and untapped market potential? Using multi-ethnographic research, #Conifer can help you uncover valuable #insights, leading to 4 key opportunities for enhancing the gaming experience. hubs.ly/Q0260-ZZ0 #ethnographicresearch #mrx
5
Are you struggling to get honest insights from your research participants? It's time to learn how to unearth the truth from your participants. 💼 Discover the secrets to getting candid thoughts: hubs.ly/Q02dygxK0 #conifer #marketresearch #mrx #ethnography #designthinking

Getting the Unvarnished Truth

How do we get participants to tell us what they really think instead of what they think we want to hear? Strategies to foster honesty in design research.

blog.coniferresearch.com
21
Navigating product development can be hard without a structured course of action. Our 5E Framework for Experience Mapping is designed to help you along this journey. Download it now: hubs.ly/Q02jcG1V0 #conifer #marketresearch #mrx #newmr #humancentered
8
As design researchers, generating ideas is one of the most critical parts of our job, but it often gets overlooked or deprioritized. Don’t miss out on all the possible benefits. Here’s how to get it right: hubs.ly/Q02j19cC0 #conifer #designresearch #qualitative #efficiency
17
Anthropologist, Arnold Van Gennep, brought a structural explanation to ritual human transformations. Inspired by his work, user experiences should be distinct and transformative. Discover how experience models improve your products: hubs.ly/Q02jn8b80 #conifer #mrx #newmr
14
Take a step back and look at your business from your customers’ perspective. Are you missing out on opportunities to maximize user experience? Find that buried treasure now: hubs.ly/Q02jGY1M0 #conifer #marketresearch #mrx #newmr #humancentered
12
You can bring a horse to water, but you can’t make it sit through another pointless meeting. RACI helps you define who needs to know what and when they need to know it. Try it out: hubs.ly/Q02dQJDW0 #coniferresearch #success #collaboration #management #chicago #illinois
11
Want to know how to get participants to spill the beans? We have 4 strategies to help you disarm respondents and encourage them to engage honestly. 🔔 Don't miss out on these insider tips: hubs.ly/Q02dyfmj0 #conifer #marketresearch #mrx #ethnography #designthinking

Getting the Unvarnished Truth

How do we get participants to tell us what they really think instead of what they think we want to hear? Strategies to foster honesty in design research.

blog.coniferresearch.com
15
Missed your turn? We’ve all been there. With modern-day navigation technology, a missed turn isn’t the end of the world. Frameworks should also provide the same flexibility and ability to change course when things go awry. Make a framework work for you. hubs.ly/Q02kTNzf0
12
Load more