Cinematographer working on something new. Building a SaaS to help people nurture the relationships that shape their work.

Joined August 2023
6 Photos and videos
Early on I thought the goal was to eliminate all problems. Now I understand the goal is to trade up to better problems. "How do I get any users?" → "How do I support this many users?" "Will anyone pay?" → "How do I manage cash flow at scale?" The problems never stop. They just evolve. And weirdly, that's what makes it sustainable. You're not chasing an end state. You're building the capacity to navigate whatever comes next. #buildinpublic
21
The best founders I know don't have more certainty than everyone else. They just have a higher tolerance for acting without it.
20
Something I wish I'd definitely understood earlier You don't need permission to start. You don't need a perfect plan to move. You don't need external validation to trust your own read on a problem. The waiting is 100% the trap.
17
The best founders I know aren't the ones who never feel doubt. They're the ones who feel it constantly and build anyway. Doubt isn't the opposite of conviction. It's the tax you pay for caring enough to get it right.
12
Something I wish I'd understood earlier: You don't need permission to start. You don't need a perfect plan to move. You don't need consensus to trust your gut. The people who told me to wait until I was "ready" were never going to think I was ready. Readiness is a feeling you manufacture by starting before you feel it.
1
1
22
If I can find 200-500 paid users within x3 months of my SaaS launch. Paying £7-10 per month. It will value my start up at 6figures according to my research. Why does this seem to easy?🤣
6
6
120
What kills most MVPs? A) Bad design B) Not enough features C) No clear behavioural signal I’m learning it’s C. If you can’t measure behaviour, you’re guessing.
3
9
88
Building a startup is mostly about: A) Adding features B) Making it look good C) Designing behaviour This week I realised it’s C. If behaviour doesn’t change, nothing else matters.
2
6
63
Good morning Champs Tuesday is my least favourite day of the week. Whats yours?
1
2
28
- Looking to speak to SEO experts. Let’s connect
2
7
96
Building a product has taught me something unexpected… It’s that most people don’t need more tools. They need less friction. Every interview I’ve done, people didn’t say “I want more automation.” They said: “I just forget.” Not laziness. Not lack of care. It was cognitive overload. If you’re building something, here’s a food for thought Don’t ask yourself “What feature can I add?” Ask: “What tension can I quietly remove?” That’s where the real leverage is IMO
1
5
68
Seeking a freelance motion designer for a SaaS product. Not marketing animation, product motion. Subtle transitions. Spatial depth. System-led interaction. Calm, premium feel. If you’ve shipped motion inside real apps (not just landing pages), Get in touch and send examples.
4
76
My hero ❤️
The Hollow Men American capitalism is rotting from the head down. We have replaced the "Owner-Operator"—the risk-taker-with a new, parasitic class of corporate bureaucrat: The Risk-Free Insider. By "Insider," I am not referring to a specific title. I am referring to the entire administrative state that has captured the modern corporation. This includes the Directors who exist solely to collect fees, the Executives who exist solely to collect bonuses, and the Managers who exist solely to hire consultants. These are the hollow men of the boardroom. They are masters of PowerPoint. They wear the right suits. They say the right buzzwords about "governance" and "ESG." But they are mercenaries fighting a war with someone else’s ammunition. In a functioning economy, authority is tied to liability. If you make a bad decision, you lose your own money. That fear of loss is the only thing that keeps a business honest. It forces you to cut waste, obsess over the customer, and stay late to fix what is broken. Today, we have severed that link. We have rigged the game so that heads, the Insider wins; tails, the shareholder loses. If the stock goes up, the Insider collects a massive performance bonus. If the stock crashes due to their own incompetence, they are fired with a "Golden Parachute" worth tens of millions. They are gambling with the house’s money, and they never leave the table poorer than they arrived. This looting starts in the boardroom. We have normalized a "Country Club" culture where directors are selected based on social profiling rather than their ability to build a business. The modern board member is often a professional tourist—paid an average of $350,000 a year. Let’s be brutally honest about what that number represents. The average director is paid nearly five times the GDP per capita of the United States. They earn more for attending four quarterly lunches than the vast majority of Americans earn in five years of hard labor. And for what? Most of these directors are "over-boarded," sitting on three or four boards simultaneously. They treat directorships as a gig economy for the elite. They fly in, rubber-stamp a compensation package they didn't read, and fly out. They collect checks from companies they do not understand, do not use, and certainly do not love. They are not there to ask hard questions. They are there to be collegial. They are there to protect the other Insiders. And what happens when these boards hire executives who also have no personal capital at risk? We get the Delegation Economy. When a Risk-Free Insider faces a crisis—bloated expenses, a broken supply chain, or a stale product—they do not roll up their sleeves. They hire a consultant. They pay a strategy firm millions of shareholder dollars to produce a 100-page deck telling them what they already know. This is not management. It is intellectual money laundering. They use shareholder capital to buy an insurance policy for their own careers. If the plan fails, they can blame the consultants. They delegate the work because they are terrified of the responsibility. They would rather preside over a slow, comfortable decline than risk a bold mistake. While American Insiders are busy optimizing their severance packages, our global competitors are optimizing their products. They are not slowed down by bureaucracy. They are not waiting for a slide deck. They are outworking us. If we continue to fill our C-suites with administrators instead of operators, we will lose our edge. We will see iconic American franchises hollowed out by fees, managed for the benefit of the Insiders, while the true owners—the shareholders—are left holding the bag. The time for polite governance is over. If we want to save the American economy from mediocrity, we must demand a return to the "Owner’s Mentality." We need leaders who treat shareholder capital with the same reverence they treat their own savings. The era of the Risk-Free Insider must end.
1
53
Day 41 building in public. Met with the agency and mapped out the timeline into digestible goals, targets and milestones. This has been incredibly helpful #BuildinInPublic
1
1
64
Building something calm, precise, intentional. Product designers who obsess over detail - Let’s connect. I have work for you.
13
12
258
Day 40 building in public I've spent the 5 weeks not writing code, just thinking. Wireframes. Visual systems. Mobile desktop flows. Edge cases. Most founders rush to ship. I’m trying to get the fundamentals right first. My Start up will be built on these foundations below. Its been a fun experience to get here. Next step - finalise designs. #buildinpublic #Startup #founders
1
4
114
Code doesn’t create demand Therefore you don’t need better code. You need: - attention - conversations - visibility
2
1
37
I’ve been offered £50k investment towards my SaaS. (Currently building the MVP) What’s the best way to use this money?
1
3
42
Day 39 - Building in Public Just had a meeting with the Head of Marketing at one of the UK’s fastest-growing companies. (0 → massive scale in 6 years). Walked him through what I’m building. His response: “How can I help?” Me: “Mentorship and distribution would be amazing.” Him: “You have all my support.” Just like that. Here’s what I’m learning: When you’re solving a real problem and building something people can believe in, they want to help. The little guy with a genuine solution gets support from the most unexpected places. #BuildInPublic #Startups
35
Morning value 💎 Build structures to allow you to move faster and more efficient. Elon Musk spent just as much time designing the factories that make his products than the products himself. Have a good day builders 🧱 #BuildInPublic #Entrepreneurship
1
2
47