We’re not covering the World Cup this summer. We’re covering The World’s Cup. We were on the beaches in Brazil in 2014. The streets of Moscow in 2018. But in 2022, we did something different. We went thousands of miles from the stadium, deep into Argentina, to show what the tournament actually does to the people who live for it. We found something so special that we’re doing it again. Even bigger. So while the matches themselves unfold in the US, Canada and Mexico, we’ll be showing how they are experienced everywhere else - in Baghdad, Tashkent, Asunción, Praia and far beyond. The World Cup doesn’t only belong to the host nations. It belongs to everyone who lives for it. Stay tuned, something very special is on the way.

Scotland fans have waited 28 years to finally see their team play at the World Cup again. In that time, they’ve been through a lot…

Boston Harbour has been transformed into a World Cup party by the Tartan Army, with Scotland fans enjoying early pints as they gear up for a day that could shape their World Cup destiny.

Qatar fans are in fine voice, with just hours to go until their second World Cup campaign gets under way.

Off the pitch but still leading, Alphonso Davies rallied Canada with a powerful pre-match speech ahead of their clash with Bosnia and Herzegovina.

The Estadio Azteca truly is one of the wonders of the footballing world.

The best haircut of the World Cup so far. If this is beaten, we are in for a treat.

Not the Boston police slide getting the bagpipe treatment from a Scotland fan. 🤣 🎥: TikTok @mohzify

Rain pouring. Fans roaring. American supporters celebrate their World Cup-opening win over Paraguay.

👀🇮🇶

Not to be outdone, Bosnia are on the march too!

Oh sh*t, here we go again.

Canada’s March to the Match is in full voice through the streets of Toronto. World Cup fever in full flow.

Benni McCarthy, Quinton Fortune and Aaron Mokoena were left speechless after Bafana Bafana's 2-0 World Cup opening defeat to Mexico.

Mexico vs South Africa. Opening goal. Same teams. Same dance. 16 years apart.

Estadio Azteca on the opening day of the World Cup. Hang it in the Louvre. 📷: Santiago Arau

Iraq, here I come. 🇮🇶 I'll be returning to Baghdad for the first time in 13 years, with COPA90, to document Iraq's first World Cup match in 40 years. The video will also touch on the themes of Iraqi identity, religion, grief, joy, & how football once saved Iraq. Stay tuned.

As we warm up to the World Cup opener, we're reminded of the beauty of the warm-up gear from yesteryear. Premium vintage stuff.

One of the World Cup's most beautiful traditions is back. 🇧🇷 Across Brazil, streets are being decorated in far greater numbers than in 2018 or 2022, with neighbourhoods competing to create the most stunning display.