Copp Media is a media buying and planning agency specializing in traditional & new media. It's all about making our clients successful. Period. #mediaagency
We found 4 very sweet kittens at the office today! If anyone is looking for a new fury friend to love on, please give us a call or email and they're yours. 3164257065 or info@coppmedia.com
September in Wichita is the place to be. This month is chock full of family activities such as ICT Fest, Zoobilee, Autumn & Art, Riverfest and so much more. Block your calendar for these fall events. visitwichita.com/fall-in-lov…
Rodeos bring us right back to our childhood. Oh, how we dreamed of being a barrel racer with our hair flying behind us. While we didn’t fulfill our dreams of being cowgirls, we can still cheer on those who did.
How do you reach those higher household income levels when those are the very ones opting to pay more to skip out of ads on streaming services? Companies are beginning to focus on places where consumers can opt out as easily. marketingbrew.com/stories/20…
Are you aware of “BeReal” yet? Adding to our list of social media apps, this one has 10 million daily active users. This trendy app sends out a prompt to all users at a random time each day asking people to share a photo of what they are currently doing. socialmediatoday.com/news/be…
Is anyone else a “Kevin” fan from “The Office?” The actor and podcast host, Brian Buamgartner, shares how he works with advertisers. If a company or product doesn’t feel like a natural fit for the show and its audience then he doesn’t do it.
marketingbrew.com/stories/20…
The “Slinky” jingle is a memory for most of our childhoods. Today is #NationalSlinkyDay. Celebrate this day by holding races down the office stairs with your coworkers! daysoftheyear.com/days/slink…
Are you peeling your banana from the wrong end? Once we “learn” something, it is hard to “unlearn” it. How does this apply to your marketing strategies? Are we implementing an important cognitive and behavioral change, as marketers and leaders? businessesgrow.com/2020/07/1…
Influencer spending is expected to grow to $4 billion in 2022. While this may seem like a lot, it is a drop in the bucket compared to social network advertising which comes in at almost $60 billion. emarketer.com/content/us-inf…
Need some help understanding engagement rate in GA4? The idea behind this metric is to measure the % of visits where visitors actively interacted with the website (i.e. two or more pages visited, or the visitors spending more than 10 seconds on the site.) linkedin.com/pulse/ga4-engag…
Are you a fan of Stranger Things? It has become the second Netflix show ever to surpass a billion hours viewed. But more importantly, brands are becoming big fans of the show with more than 140 of them having products placed in the show. marketingbrew.com/stories/20…
Streaming viewership has surpassed cable for the first time ever. Streaming platforms captured a record 34.8% of all television views in July, led by Netflix. This is a 22.6% jump from the same time last year. forbes.com/sites/carlieporte…
Can celebrities really sell anything? Seems so. Snoop Dogg, rapper, actor, cannabis entrepreneur, and so much more, is launching his own breakfast cereal dubbed Snoop Loopz. This gluten free cereal will have a portion of its sales donated to charities. fortune.com/2022/08/16/snoop…
When your mom is in advertising and you have a great client like @Heartspring, he gets to be in a video for #CAREfest. We may be biased but we think he’s the cutest actor around. youtube.com/watch?v=xxaSs18N…
Standing out in a sea of sameness can be hard work. This is why value propositions matter. They’re the thing that will set your brand apart from everyone else in the market. Trying to craft an effective one takes work. Here are three formulas to help. copyhackers.com/2022/07/form…