Condensed 2024 P&L (because I strongly value transparency)
Amazon Sales: $1,109,739.85
Non-Amazon Sales: $152,401.13
Total Amazon Refunds: -$176,673.23
Total Income: $1,085,467.75
Total COGS: $623,379.21
Total Other Expenses: $314,999.61
Net Operating Income: $147,088.93
Amazon Reimbursements: $5,410.58
Net Income: $152,499.54
Lots of people post sales screenshots, rental cars, and their friends watches because that's what others interpret as success. This should serve as a reminder that your favorite gurus probably aren't doing as well as their sales screenshots indicate.
Hoping that I can be a part of making the online business community a more honest place.