The modern front door to healthcare. AI meets real doctors for instant, personalized, and safe medical guidance—anytime, anywhere.

Joined May 2024
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According to a study published in BMJ Journals, 50% of responses from popular LLMs to medical questions were deemed problematic, including nearly 20% that were highly problematic. AI is already shaping healthcare decisions. The question is how to ensure those interactions lead to safe, clinically appropriate care.
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In Counsel's latest Q&A, Chief Medical Officer Dr. @khakrish explores the barriers to AI adoption in healthcare, including physician oversight, safety guardrails, and clinical governance. As AI becomes a larger part of the patient journey, health plans have an opportunity to shape how members access care.
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"Millions of patients start their health journeys every week using AI. Most of the time, that AI isn't clinically grounded or connected to their health benefits. Incorporating AI-enabled care is a major opportunity for payer innovation teams to reclaim that front door," said Dr. Khakhkhar. Read the full discussion below ⬇️ hubs.li/Q04kV2Sr0
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Continuous biometric data from @ouraring can now inform AI-enabled care, signaling a shift in how healthcare is accessed and delivered. For decades, care centralized around clinics because diagnostic infrastructure and physician efficiency required it. Today, wearable data and messaging-based care are redefining those constraints.
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"Every care model reflects the technological realities of its era. For the first time in generations, modern technology allows us to bring care back to the patient." That's how Dr. @malagappan, Founder and CEO of Counsel, describes the shift underway in our latest executive insights article.
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"Over time, we will be able to manage complex conditions, making personalized treatment adjustments based on ring data," Dr. Alagappan shared. Read the full article below ⬇️ hubs.li/Q04jL20l0
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We’re incredibly excited to announce that @ouraring is partnering with Counsel to bring AI-enabled primary care directly into the Oura App 🩺 Starting June 16, Oura members can: - Ask medical AI health questions - Receive personalized medical advice - Connect with Counsel physicians within minutes All without leaving the app.
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What begins as a biometric signal from Symptom Radar or Health Radar can now move seamlessly into real clinical action. This partnership represents a fundamental shift in how healthcare is accessed and delivered.
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Historically, patients faced a divide between their biometric data and traditional in-person care. Now, members can receive on-demand clinical care directly within the Oura experience, bridging the gap between health insights and real physician actionability. That’s what healthcare for the modern era looks like. Read the full announcement below ⬇️ businesswire.com/news/home/2…
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81% of people who use AI for health information take a follow-on action. That means general-purpose LLMs are no longer just influencing curiosity. They’re influencing patient behavior. And for health plans, that creates a new category of risk.
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This creates two major risks for health plans: 1. Over-escalation Consumer AI tools can drive unnecessary ER visits and specialist referrals. 2. Under-triage Patients may delay appropriate care when symptoms are minimized or misunderstood.
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The opportunity for health plans is deploying purpose-built medical AI that can shape care pathways in real time. Read the full article to explore how responsible medical AI can protect patient safety ➡️ counselhealth.com/blog/healt…
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Counsel Health retweeted
We’re co-hosting a NY Tech Week event! 🗽 Come hang with some of the best builders & investors to dig into how AI founders are building the future of consumer health: > @maxmarchione (Superpower) > Aidan Dewar (Nourish) > @malagappan (Counsel) Spots limited. Link below!
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One in three Americans is now turning to AI chatbots to diagnose symptoms and direct care, signaling that AI is already practicing medicine. The question is whether regulation can keep pace.
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"Patients deserve basic protections when they use clinical AI no matter where they live, and companies building these tools need to be held to uniform standards that prioritize patient safety," said Dr. Zikry.
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Today, we’re announcing Counsel’s clinical expansion into lifestyle and chronic condition services 🩺 Nearly 75% of U.S. adults live with at least one chronic condition. Yet care remains fragmented, episodic, and often disconnected from full patient context.
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Explore our expanded services at app.counselhealth.com by enrolling in one of our active programs, including acne, hair loss, and birth control, with additional chronic condition support launching soon. Members receive personalized advice, treatment recommendations, and prescriptions within minutes. Each program is powered by Counsel’s leading medical AI and delivered by our in-house physicians.

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