The magnitude of marketing shouldn't be measured by impressions, engagement, leads, or conversions. The magnitude of marketing should be measured by growth in revenue along with decrease in customer acquisition costs.

People underestimate that building community at the start is 1 by 1.

[THREAD] Best ideas from marketers this week 🚀: People should get charged every time they aimlessly throw around the words Branding or Marketing. - @JunaeBrown People can tell when you care and when you are just growth hacking. @ThatChristinaG

Elon Clubhouse summary for those who are locked out:

I'm trying an experiment where I openly share my media diet. The link below will take you to the most interesting articles, videos, books, and podcasts that I consumed in January. I hope something catches your eye and inspires you to dive in! notion.so/schlaf/Schlaf-s-Me…

Gonna tell my kids this is Silicon Valley

There are over 1.33 million lawyers in America and none of them want to represent Trump at his impeachment trial

People who want to switch on growth for their startups or marketing professionals ask me what to read to get their thinking up. Here's a thread of some books and blogs I read