Creative First is a forum to highlight the vital role played by the media and entertainment industry in India to foster creativity, innovation and culture.
Joined February 2018
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In this snippet from an episode of Industry Spotlight by Creative First, actor and co-founder of Prismix Studios, Vatsal Sheth, joined Lohita Sujith, to discuss how Prismix is exploring storytelling through AI.
youtube.com/shorts/3NWiCEpB0…
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In this snippet from an episode of Industry Spotlight by Creative First, actor and co-founder of Prismix Studios, Vatsal Sheth, joined Lohita Sujith, to discuss how Prismix is exploring storytelling through AI.
youtube.com/shorts/3NWiCEpB0…
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In this episode of Industry Spotlight by Creative First, actor and co-founder of Prismix Studios, Vatsal Sheth, joined Lohita Sujith, to discuss his journey into AI-driven filmmaking.
youtu.be/OYbS038VqiE
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IIMC launched the AIME Academy to expand AI education in media, while Information and Broadcasting Secretary Chanchal Kumar stressed that editorial responsibility, accuracy and human judgement must remain central despite growing AI adoption.
Read more at creativefirst.film/news/iimc…
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India moved up three places to rank fifth globally in digitalisation, while securing fourth place in AI performance. The report highlighted USD 328 billion in digitally delivered trade and the world’s second-largest AI talent pool.
Read more at creativefirst.film/news/indi…
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Malaysia has begun enforcing one of Asia’s toughest social media age restrictions, requiring platforms to block users under 16 as governments worldwide intensify scrutiny of tech companies’ impact on children.
Read more at creativefirst.film/news/mala…
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Only 18.98% of viewers now watch IPL exclusively on television; 38.26% mainly consume IPL on TV while simultaneously engaging through OTT platforms
Read more at creativefirst.film/news/70-v…
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India’s marketers say AI adoption is accelerating, but fragmented data, governance gaps, and legacy systems remain the biggest barriers to scaling personalization
Read more at creativefirst.film/news/ai-i…
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Here are some of the stakeholder submissions to the Ministry of Electronics and Information Technology (MeitY) on the March 2026 draft amendments to the Information Technology Rules, 2021, that we could get our hands on.
Read more at creativefirst.film/news/list…
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Window-breaking streamer titles in cinemas, ticket pricing and uneven slate consistency through the calendar year.
Read more at creativefirst.film/news/feat…
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Unveiled at Google I/O 2026, the update marks what the company describes as ‘the biggest redesign of the Search experience in more than 25 years’
Read more at creativefirst.film/news/goog…
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TikTok and YouTube have come under fresh scrutiny from the UK regulator Ofcom after failing to explain how their recommendation systems would stop harmful content from reaching children.
Read more at creativefirst.film/news/tikt…
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Centre pushes states to build stronger cyber defences ahead of DPDP Act enforcement
Read more at creativefirst.film/news/ib-m…
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The cult Malayalam classic ‘Amma Ariyan’ was showcased in the Cannes Classics section at the Cannes Film Festival in France in a newly restored 4K version by the Film Heritage Foundation.
Read more at creativefirst.film/news/mala…
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The tests covered out-of-band emissions, voice and SMS priority during D2M playback, and SFN performance in Delhi. The exercise was carried out with IIT Kanpur, TEC, WPC, MeitY and DST
Read more at creativefirst.film/news/pras…
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AI is already reshaping how stories are created, produced, and experienced. Our new white paper with Koan Advisory Group explores AI’s impact on media, creativity, rights, regulation, and the future of the creative economy.
Read the full white paper here: creativefirst.film/reports/
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In this snippet from a special Industry Spotlight, Artist, and Celebrity Host, @atikafarooqui spoke with Lohita Sujith, Sr. Director, Copyright & Digital Economy at the @motionpictures, and shared her advice for young storytellers.
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On April 30 in Hyderabad, the @motionpictures, brought together film, music, and publishing leaders and broadcasting to highlight their message: in the age of AI, strong copyright is essential to sustain growth.
creativefirst.film/event/cre…
@MIB_India @PIB_MeitY @DPIITGoI
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On April 28th, the @motionpictures organized and led a roundtable of creative industry leaders who urged policymakers to strengthen – not weaken – the protections that power creativity, drive investment, and sustain jobs.
For more information, visit : creativefirst.film/event/cre…
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On April 28 in Delhi, the Motion Pictures Association joined the @CEF_india Roundtable on Generative AI, Copyright & IP with Shri Sanjeev Sanyal, Member of the EAC-PM.
creativefirst.film/event/cre…
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