@ESCP_bs' Creativity Marketing Centre promotes thought-leadership & knowledge exchange to harness creativity's role as a driving force of value in marketing
Joined June 2013
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16 Jan 2023
📢 Join us for a panel on the latest on 'Storytelling in the Attention Economy' with Samantha Glynne, European lead for UTA Entertainment & Culture Division, Prof. @FinolaK and @katharina_sto, Birmingham Business School - to register please click here: CMCStorytelling.eventbrite.c…
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18 Jan 2021
We start our Company Consultancy Project Series with the iconic childrenswear brand Petit Bateau! Our team of students collaborated with the CSR team to develop a communication plan linking sustainability and circular economy #creativitymktg
creativitymarketing.org/blog…
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14 Jan 2021
We start off 2021 with a very exciting series! Find out how MMK students ended their term really soon on the CMC #creativitymktg #escpbs
creativitymarketing.org/blog…
26 Oct 2020
In today’s career spotlight we had a discussion with Karina Nobbs. Teacher, entrepreneur, and consultant, we asked her to put on her expert attire to guide us through her path and share her thoughts on the future of fashion retail.
creativitymarketing.org/blog…
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2 Oct 2020
Our second talk for Field Notes will take place online on October 8th! We will welcome Matteo Mascazzini to discuss about Luxury Fashion Retail.
creativitymarketing.org/even…
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15 Sep 2020
Introducing Field Notes - an ESCP Executive Series.
Field Notes is an MMK initiative aiming to expose students to the realities and challenges of working within a variety of marketing disciplines. Discover the guest speakers on the link below.
creativitymarketing.org/news…
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6 Jul 2020
From her worst customer experience to founding her first company, we had a very interesting talk with Alexia Genta!
#creativitymktg #womeninbusiness #entrepreneurs
creativitymarketing.org/blog…
1 Jul 2020
If you haven’t heard about the Jean-Baptiste Say Entrepreneurship Festival, this is your chance to follow Ciara Scannell, current MMK student and member of the winning team!
#creativitymktg #Entrepreneurship
creativitymarketing.org/blog…
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22 Jun 2020
"Social distancing is unplugging people from pre-determined social wants and into their very own intrinsic needs for beauty." New article available on the CMC! #creativitymktg #beauty #socialdistancing
creativitymarketing.org/blog…
29 May 2020
MASTERCLASS - On June 9th, Profs.
@marietaillard and Daniela Lup will be hosting a masterclass about digital collaboration! Creative opportunity or trendy affliction? Register on the link below to know more
register.gotowebinar.com/reg…
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21 May 2020
Interview of the month: meet Elena Lavezzi, Head of Southern Europe @RevolutApp and MMK Alumna. We discussed about #Fintech, the current challenges faced by the industry, and she also gave us some precious #careertips !
creativitymarketing.org/blog…
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24 Apr 2020
And the winners are Miguel, Bianca, Elena, Louise, Eliav and Gabrielle with their beauty assistant « AMI » 🎉 They will get a chance to visit @Loreal campus in Paris, meet the digital team and share their findings! Congrats to all participants! @ESCP_bs
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20 Apr 2020
Today starts the #Lorealbigpicture2020! For the 1st time the challenge is 100% online and the participants are spread around the globe 🌍
Find out more: shorturl.at/cipR3
@ESCP_bs @Loreal
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19 Feb 2020
The NITMKTG3 conference webpages have been updated. Please go to creativitymarketing.org/even… for the latest deadlines and submission info
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16 Dec 2019
How to create value from changing human-#AI relationships
This article by @ESCP_bs Prof. Dr @Terencecmtse gives a practical guide for managers and executives looking to leverage human-centered approaches to AI."
#technology #innovation #management
lnkd.in/daKenee
28 Nov 2019
On 14th November, @ESCP_bs London Campus hosted a fascinating discussion on #Brexit. One of the key questions addressed during the discussion was wether or not Brexit could be delivered in 2020 as per the current Government's ambition.
Read more: escpeurope.eu/news/escp-busi…
8 Nov 2019
.@ESCPeurope recently hosted its 14th Annual Careers Fair at its #London Campus.
Here are the event's highlights: escpeurope.eu/news/escp-euro…
7 Nov 2019
Creative seminars are a key part of our @ESCPeurope MSc in #Marketing & #Creativity, they give students the chance to connect w/ major #brands.
Students presented their innovative work to @Pfizer that tackles one of the major issues faced by the business!
youtu.be/pZZkz14h-ts
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1 Nov 2019
A great article from @Terencecmtse, Academic DIR of @ESCPeurope's in #DigitalTransformation Management & #Leadership and @Harvard's Prof. Mark Esposito on how the role of humans will be changed in the #workplace of the future
#AI @NexusFrontier #automation
insights.techreview.com/prep…
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31 Oct 2019
How to implement #creativity in building an AdTech #Startup? Artur Lapinsch, a successful young #entrepreneur and @ESCPEurope Alum tell us how #marketing #technology is changing #recruitment
#leadership, #madeinESCPEurope, #ESCP
creativitymarketing.org/blog…
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