Cultural Insights & Strategy | London, Amsterdam, New York, Singapore, Sydney, Stockholm. Part of the STRAT7 group.
Let’s be clear, this isn’t real punk. There’s no safety pins or spiky hair. But brands are serving an attitude that comes from the punk playbook...
Brands are catching up with products that plug in (or is that out?) to the “touching grass” trend...
We are rethinking time, from external to our work clocks, to shaping our time to reflect and inform how we prioritise well‑being...
Imagine a significant other who is a skilled conversationalist, who listens without interrupting, who doesn't need to be fed and watered...
As we offload more and more cognitive effort to AI and, more broadly, to tech - it’s worth asking: where does that leave our brains?
Retirement in 2025 is no longer the leisurely, rocking-chair kind. It's being replaced with flexibility, hustle and boomerang careers.
In this week’s issue, we look at what Gen Z really want in their wallet, from memes to tap acrylic nails to pay...
This week's issue puts a spotlight on how the role of cultural strategist is helping brands navigate today's challenges...
We’ve spent the last few months looking inward (and outward) at what exactly we mean by “cultural strategy”...
In this week’s issue, we look at where people are finding their kinship, community and love if it’s not by swiping...
We look at the elite wellness spaces, the social clubs coming together online and in IRL, and the saunas where people are going clubbing...