Marketing and Research Services for Cybersecurity Vendors
Joined August 2012
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Webinar Tomorrow: 10am PT / 1pm ET to walk through a win/loss program you can actually run. Stop guessing why you win and lose deals
One attendee wins a $100 Amazon gift card
Last chance to register:
hubs.ly/Q04hQ7yq0
#Cybersecurity #B2BMarketing #WinLoss #DemandGen #GTM
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Krissy Camacho just wrote the book on win/loss. A Marketing Detective's Guide to AI-Powered Win/Loss Decoding is out now, and it's a genuinely practical read for any GTM team tired of guessing why deals go the way they do. Congratulations, Krissy đź‘Ź
Buy: hubs.la/Q04hQqzh0
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One of our own just put something great into the world.
Krissy Camacho, who is also a CyberEdge webinar moderator, has written "A Marketing Detective's Guide to AI-Powered Win/Loss Decoding", and it's out now. Congratulations, Krissy. đź‘Ź
hubs.la/Q04hQlqh0
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June 10, CyberEdge Founder & CEO @StevePiper sits down with Krissy Camacho, author of "A Marketing Detective's Guide to AI-Powered Win/Loss Decoding", to show you how to build a win/loss program that actually runs. One attendee wins a $100 Amazon gift card hubs.la/Q04hPVsl0
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Thank you to @Veracode for sponsoring the 2026 Cyberthreat Defense Report. As a Platinum sponsor Veracode is helping make the 13th edition of the report available to the cybersecurity community. Thank you for supporting the 2026 Cyberthreat Defense Report.
hubs.la/Q04g-wQk0
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A lot of cybersecurity content gets consumed once and forgotten. The best-performing assets tend to have a longer shelf life because they answer questions buyers are already asking. @qualys's "Left of Boom” guide speaks to this shift in content marketing.
hubs.la/Q04d4hxD0
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Today, 10am PT / 1pm ET. Our CEO & Founder, @StevePiper is walking through the #CDR2026 findings. 45 minutes Q&A. Free win a $100 Amazon gift card.
Can't attend? Register anyway, we'll send you the recording after
👉 hubs.la/Q04fl4X20
#CybersecurityNews #Cybersecurity
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2 days out form our CDR insights webinar. Why it's worth it: The CDR is built for benchmarking. Numbers, comparisons, YoY deltas. This webinar is the "yeah, but why?" conversation. May 6 @ 10am PT / 1pm ET. Free win a $100 Amazon gift card.
👉 hubs.ly/Q04dPqsq0
#CDR2026
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Want the inside read on this year's Cyberthreat Defense Report? Founder & CEO, Steve Piper, is walking through what cybersecurity marketers need to know live. Wednesday May 6th @ 10am PT / 1pm ET
One attendee wins a $100 Amazon gift card. 45 min Q&A 👉 hubs.la/Q04dQTlY0
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Quick follow-up on yesterday's report drop.
What story do the stats tell? Boards are loosening the purse strings. Operators are bracing for AI-driven team consolidation. The money is going somewhere. It's just not necessarily going to people. 👉hubs.la/Q04dQQTS0
#CDR2026
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Thank you to the 12 sponsors who made the 2026 CDR research report possible.
Platinum: @Google, @ISC2ISC2, @rubrikInc, @SentinelOne
Gold: @ColorTokensInc @Hacker0x01 , @Veracode, @Xbow
Silver: @Cynet_Security, @keepersecurity, Mitiga, @wallarm
#CDR2026 #CybersecurityMarketing
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The 2026 CDR is out today. Marketing to security buyers? It's worth mining for ICP, persona & demand-gen work; building AI security messaging; ransomware narrative work; competitive positioning and budgeting
Report: hubs.ly/Q04dnF6j0
May 6 Webinar: hubs.ly/Q04dnFqL0
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Many talk about “thought leadership.” Very few actually build something cybersecurity practitioners want to spend time with. This @qualys guide shows what happens when research, editorial framing, and practitioner relevance come together in the right way.
hubs.la/Q04d4gmg0
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Our @illumio research report - The Containment Gap - has been recognized with a 2026 Hermes Creative Award for Best Research Report. Great recognition for the work our team puts into delivering meaningful insights to the cybersecurity community.
Report: hubs.la/Q04c8s900
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Running content syndication without clear benchmarks makes it hard to know what “good” looks like. We’re breaking that down in a webinar on April 14 with the @CyberMSociety. What’s working. What’s not. What to expect.
👉 Reg Link: hubs.la/Q047n3Wf0
#cybersecuritymarketing
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Does ABM still work without the heavy tech stack?
We published an article that breaks it down 👉 hubs.la/Q0494pFb0
What’s been the biggest gap in your ABM efforts lately - targeting, execution, or sales alignment?
#ABM #AccountBasedMarketing #CybersecurityMarketing
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Reminder: CyberEdge Open House Tomorrow. One lucky attendee will win a $100 Amazon gift card. Join our CEO Steve Piper.
When: Tomorrow - Wednesday, April 1st @ 10am PT / 1pm ET
Can't make it? NP! Register and we'll send you the recording.
👉 Register: hubs.la/Q047nMLk0
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#RSA week.
We’re on the floor - @StevePiper, Vic Vyas, and Scott Geissler.
Need better webinar or syndication results?
Let’s connect.
Who’s here?
#RSAC #RSAConference #cybersecuritymarketing
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Curious about CyberEdge but haven’t had time for a full consultation? Join our CEO Steve Piper for a live CyberEdge Open House learn how we help Cybersecurity Marketers.
When: Wednesday, April 1st @ 10am PT / 1pm ET
Register: hubs.la/Q047nVld0
#cybersecuritymarketing
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