Concerns are growing over the advertising practices of Story TV, which has been accused of using sexually explicit and vulgar advertisements to drive app downloads.
Critics argue that such marketing tactics prioritize shock value over responsible entertainment, exposing children and families to inappropriate content through social media feeds, shared devices, and mainstream digital platforms.
Many believe that allowing apps to compete through increasingly explicit advertisements risks normalizing obscenity and degrading India's digital ecosystem.
There are increasing calls for
@narendramodi,
@MIB_India, and
@NCPCR_ to investigate Story TV and similar platforms, strictly enforce existing laws and guidelines, and take action against any app found to be deliberately using obscene content to attract users.
India's digital future should be shaped by innovation and responsibility, not by the normalization of obscenity for commercial gain.