472 Photos and videos
On audience : At T-Mobile think the apps a person uses are the best dataset way to understand who a person is.
Interesting insight on the value of 1st party data. Omnichannel session at @YourOAAA / @GeopathOOH #BreakThrough2023
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Technology is one of the trends shaping generations.
And out of home… “it’s the jumping off point for the entire digital and commerce experience.” - @jasondorsey #OOH2023
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Tyler Hubbard of @FLAGALine talks the line at @YourOAAA / @GeopathOOH #Breakthrough2023. "They said it had never been done and I said 'Great so I know what I'm doing next!'"
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Great first evening taking in the sights and (especially) sounds of Nashville. #BreakThrough2023 @YourOAAA @GeopathOOH
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The @DOmedia crew is on the move to @YourOAAA / @GeopathOOH. Catch our big #BreakThrough2023 on (Lower) Broadway! 🤩
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This analysis confirms OOH's ability to engage consumers in a manner that typically outperforms competing media. This is just one of the reasons why #OOH is generating greater growth than the overall ad market!
Read more below:
oaaa.org/news/out-of-home-ad…
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DOmedia retweeted
15 Jun 2020
"Out of home is the only advertising medium that is expected to post positive growth this year, it has been a standout for sustained growth - driven by #innovation." -@theterminal's Senior Analyst, Geeth Ranganathan at @DPAAglobal's Member Meeting Town Hall. #OOH #DOOH
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DOmedia retweeted
3 Jun 2020
Lamar’s 3,600 DOOH screens across the US are ready for programmatic DOOH buying dlvr.it/RXwZyt #DOOH #digitalbillboards #digitalsignage
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Read our latest blog post on the #OOH #advertising industry, "Declining Revenue vs. Declining Business": blog.domedia.com/2020/05/20/…
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#Advertising horror story:
One of our recovering agency veterans told us he once accidentally pushed an IO for 11 cycles instead of 1. A colleague caught it, but here's the point:
Data transcription can get scary fast for agencies without dedicated #OOH media buying software.
As the road to recovery is increasingly measured in years, #OOH media agencies and vendors should see #software and workflow #automation among the few "safe" areas to #invest.
Firms need #growth, and workers need tools enhance #productivity.
#NewNormal