Joined June 2020
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3,051 Photos and videos
Jun 12
Be careful about the performance agency you pick.
Pilothouse Strategy Lead Duncan shares a simple question every brand should ask: "Where will growth come from this year?" 👀
Duncan breaks it down further on All Killer No Filler: open.spotify.com/episode/5ur…
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Jun 12
What happens when brands chase ROAS above everything else?
Duncan from Pilothouse breaks down how short-term performance incentives can gradually reshape a brand's behavior, leading to more discounts, weaker positioning, and shrinking margins over time 📉
The results often look good at first, which is what makes the pattern so difficult to spot.
Full ep: open.spotify.com/episode/5ur…
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Jun 12
Do you know why Meta created Andromeda? 🤔
The platform wasn't built to help advertisers create more AI content; it was built to manage the flood of low-quality creative entering the system. As AI multiplied ad variations, Meta responded by rewarding stronger strategy and more thoughtful execution!
Hear the full conversation on All Killer No Filler: open.spotify.com/episode/5ur…
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Jun 11
Building in public can be a powerful growth strategy, though the way it's executed matters.
Aves shares why audiences often react negatively to content that seeks sympathy, and how influencer brands can earn long-term goodwill through gratitude, strong customer care, and thoughtful communication. 🤝
Hear Aves' full take on Ad-venturous: open.spotify.com/episode/0zP…
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Jun 11
Turning a creator account into a nonstop sales channel can damage the relationship that built the audience in the first place.
Successful influencer brands keep personal content and brand content distinct, while investing heavily in dedicated brand channels that can grow independently. 🚀
Catch the latest episode of Ad-venturous: open.spotify.com/episode/0zP…
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Jun 11
Why do some influencer products feel disconnected from their audience? Aves explains that the strongest creator-led brands grow naturally from the creator's existing interests, lifestyle, and content. When the product feels like a believable extension of the person behind it, customers are far more likely to buy in.
Hear the full breakdown on Ad-venturous: open.spotify.com/episode/0zP…
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Jun 11
Measure twice, cut once also applies to your marketing spend.
DÔEN’s Ashley Kick asked an AI for help on her retargeting spend and it recommended her to cut it back. A week later, it showed that her ROAS was actually lifting.
Tune in the Whalies Panel episode of the DTC Podcast: open.spotify.com/episode/6MD…
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Jun 10
The best AI is the AI you can’t see. 👀
Ask yourself, what is this AI tool improving and is it improving the outcome you’re going for? In Martha Ann Pavoni’s case with Universal Ads, they’re expecting to drive ROI.
Martha and other leaders share more at the Whalies Panel in the latest DTC Podcast episode: open.spotify.com/episode/6MD…
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Jun 10
Introduce one AI at a time, not all at once.
Ashley Kick from DÔEN shares how they layered their AI use. A phased rollout vs. a rollout that deploys all AI tools at once helped their team understand what’s causing the lift. It may not be exciting but it helps pinpoint what works and what doesn’t in your tech stack.
Learn more in the latest DTC Podcast episode: open.spotify.com/episode/6MD…
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Jun 10
Having a good tech stack is important.
This episode, we’re taking you to the Whalies Panel with Justin Parker (Origin), Ashley Kick (DÔEN), and Martha Ann Pavoni (Universal Ads). Justin unpacks how their brands are embedding Triple Whale’s Moby AI across the commerce stack.
Catch the latest episode of the DTC Podcast: open.spotify.com/episode/6MD…
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List size is one of the most misleading metrics in email marketing. Jordan Gordon explains why his team prioritizes dynamic segments built around customers who actually drive traffic and revenue, while aggressively filtering out weak engagement signals. The result is a tighter list, stronger deliverability, and better performance with every send. 📈
Jordan and Henry break it down further on TWBERP: open.spotify.com/episode/4bB…
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How much would you pay to remind customers why they love your brand? 🤔
Pilothouse’s Henry Banfield explains how one men's grooming company sends free samples to past purchasers, creating moments of surprise, goodwill, and product discovery. A simple gesture, costing about a dollar per customer, consistently brings people back to buy again!
Check out today’s ep of TWBERP for more: open.spotify.com/episode/4bB…
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What happens when customers have to earn access to a sale? 🔐 Henry from Pilothouse shares how a men's jewelry brand spent a month building anticipation through site headers, then launched a password-protected “VIP Access” sale page. The campaign generated $54K from a single email for a brand averaging $3K per day! 🚀
Hear the full conversation on TWBERP: open.spotify.com/episode/4bB…
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Can AI replace your entire software stack?
Justin Soleimani shares why Tumble has found more value using Claude and AI tools to automate manual work than rebuilding critical systems from scratch. Maintenance, reliability, and long-term ownership all become factors once custom tools enter the equation.
Hear Justin & Zach's story on the DTC Podcast: open.spotify.com/episode/0pp…
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What do you do when tariffs jump from 25% to 175%? 💰
Justin Soleimani and Zach Dannett share how Tumble shut down production in China, scaled manufacturing in Thailand, and launched into Canada, all within 30 days. The effort required daily global coordination and completely reshaped the business.
Hear the full conversation on the DTC Podcast: open.spotify.com/episode/0pp…
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Most brands never benchmark popup performance against actual traffic growth, which creates hidden problems in list quality and long-term retention. 📈
Jordan walks through the metrics his team watches closely, from impression growth to subscriber trends, plus the operational tweaks that keep healthy leads flowing into the funnel.
Learn more and listen to the latest episode: open.spotify.com/episode/5UT…
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A 5,000-person segment outperformed a 150,000-person list during a rewarm. 📈
Jordan breaks down why list size becomes misleading once a brand lands in spam, and why rebuilding engagement with recent clickers is often the first step toward restoring healthy deliverability metrics.
Catch the latest All Killer No Filler: open.spotify.com/episode/5UT…
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What actually helps a damaged email account recover faster?
This All Killer, No Filler, Jordan explains why aggressive email-only promotions can create the engagement signals inbox providers are looking for. 📧 Brands trying to recover deliverability need clicks, opens, and repeated interaction at scale.
Tune in to the episode: open.spotify.com/episode/5UT…
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Audience trust isn’t enough for influencer brands. They still need intentional content strategies.
What’s your story? Why did you create your product? Having followers who like your content doesn’t automatically translate into customers who want to buy your product. It’s not an easy jump, but with the right strategy, it’s doable.
Learn more in the latest episode of Ad-venturous: open.spotify.com/episode/32v…
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Influencer audiences are very online.
Unlike legacy brands, whose audiences aren’t always in the loop with the latest updates and products, with influencer audiences, they’re more attentive and sensitive: a small mistake can feel huge.
Tune in to Ad-venturous: open.spotify.com/episode/32v…
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