Everything Bezos has done wrt the Post in the last five years is consistent with a person who is barely paying attention and mostly sees the Post as a minor asset that shouldn’t threaten his major assets.
Take this hamfisted line below about how “data” should tell the Post how to succeed and what to cover. Sure, fine, knowing what readers want is commercially useful. But “data tells us what is valuable” is so simplistic.
Bezos is smarter than that. In the context of businesses he actually cares about, he knows the limits of data as a North Star, and he has a great line about the limits of data, in this screenshot. He just doesn’t (seem to) care about the newspaper business at all.
(Just sell it to some one who gives a damn!)
Statement from Jeff Bezos: "The Post has an essential journalistic mission and an extraordinary opportunity. Each and every day our readers give us a roadmap to success. The data tells us what is valuable and where to focus. Jeff, along with Matt and Adam, are positioned to lead The Post into an exciting and thriving next chapter.”