Life's good on @arbitrum

The biggest fintech winners of the next decade will be built on the infrastructure powering the programmable economy. All roads lead to Arbitrum.

One thing I've noticed from managing KOL campaigns: Reach has become a lot less valuable. Many of the large KOLs that used to drive huge results simply don't convert the way they did a few years ago. You can spend a lot of money and get: ✅ impressions But often: ❌ little trading volume ❌ few signups ❌ few actual users People don't blindly follow "alpha" anymore. That's one of the reasons why we've seen the rise of InfoFi and leaderboard campaigns. Projects today care more about building mindshare than buying a few posts. And the creators who remain incredibly valuable are usually the ones with strong communities behind them. People they can actually mobilize. We've seen it countless times: A trusted creator with an engaged community can move markets far more effectively than someone with massive reach alone. Of course, it's not easier. Not everyone can do it and it can be extremely time consuming. But I wanted to just leave this here as a thought, an idea to think about as something to answer the question: How can I improve my value as a creator in the space?

Sometimes I wonder… how am I so different on camera? 🥹 Hope I’m not alone in this. One thing about me: if I work with you, there is no length I won’t go to deliver the best possible result Learning new skills, pushing myself outside my comfort zone, building confidence and audacity, visiting new places, trying new formats… whatever it takes The funny thing is, most of these things don’t come naturally to me or so I think ( I bet you can’t tell😂,maybe it’s inborn ) . But the moment creativity calls, something changes I guess it’s true what they say: Anything for the art, creativity, and culture.

Name an anime that everyone should watch at least once 👀📺

TON will flip SOL.