Joined February 2009
106 Photos and videos
Pinned Tweet
Is your company infested with Shadow AI? If you answered 'no", you are wrong. Check out my article The Hidden Risks of AI on Linked In. linkedin.com/pulse/hidden-ri…
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I enjoyed the Africa PR Week webinar today on AI & PR. The panel was great and we dug into some tough issues - the rising inaccuracy and hallucination rates of the latest LLM models like ChatGPT & Claude. Models are getting better, but hallucinations are increasing. The solution: Multiple Model Verification (MMV) where one AI fact checks the first one's work. Précis Public Relations is built on a multi-AI architecture and is an industry leader leads the industry in MMV. We launched our Highlight & Click Fact Checking over a year ago and it is integrated across the platform. #AI #AIHallucinations #AIinPR.
David Fuscus is the CEO and Founder of Précis AI and Xenophon Strategies, bringing decades of experience across artificial intelligence, public relations, crisis communications, public affairs, and communications technology. As the founder of Précis AI, David is helping shape how generative AI is applied in the PR and corporate communications industries through secure, domain-specific platforms built for the real needs of communications professionals. Précis Public Relations now serves customers across 14 countries, supporting teams with AI-powered workflows designed for accuracy, speed, and trust. David is also one of the industry’s leading crisis communications experts, with nearly 30 years of experience advising on major national and international crises. He has served as President of the Public Relations Global Network, was inducted into the Public Relations Society of America’s PR Hall of Fame, and was named Crisis Executive of the Year by the Best in Biz Awards. At this webinar, David brings a timely and practical perspective on how AI is transforming public relations, public affairs, reputation management, and the future of communications work. The webinar is happening on 12th May 2026 at 12:00PM BST. Registration is open. Register now at africaprweek.com/webinars #AfricaPRWeek #ICCO #SpeakerSpotlight #AIinPR #PublicRelations #CrisisCommunications #StrategicCommunications #PublicAffairs #ReputationManagement #CommunicationsTech #GlobalPR
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Great article to fine tune your AI skills from Précis AI.
How to Use AI for PR Content Repurposing Fast win: repurpose one strong asset into many. That 1-hour CEO podcast can become op-eds, tweets, LinkedIn posts, and thought leadership—with AI helping adapt the same story for each channel without losing voice. Don’t roll out AI without training. Prompt quality is the difference between generic fluff and usable drafts. Full guide real use cases here: precisai.com/how-pr-pros-can… Get the free guide available under the News tab— go to precisai.com to download it now. #AIinPR #PR #Comms #AIGuide #PRTrends #BestPractices
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David Fuscus retweeted
Today The Jockey Club published its 2026 Industry Impact Report (bit.ly/4tFaRBC), which describes how profits from its commercial, for-profit subsidiaries and partnerships are used to support important industry initiatives. Read the release: bit.ly/4agGNof
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The new Mico branding for Microsoft's AI is just plain weird? Taking advanced AI tech and giving it a vomit green cartoon blob avatar is reminiscent of Teletubbies. But Microsoft has always been terrible at consumer marketing. Apple & Google are laughing their asses off. #mico #AI #microsoft
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My son Chris is traveling in rural Kenya. Josh Allen is worldwide! #BillsMafia #JoshAllen
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David Fuscus retweeted
18 Jun 2025
The Précis PR app goes into beta soon and XénoBot is our gal. But I’ll let her introduce herself. #AI #AIPR #PR
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XénoBot is the ChatBot component on Précis Public Relations, an AI platform built specifically for PR. It does an amazing job job writing Tweets from just a photo. The Précis app goes into beta on June 26. #AI #PR
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David Fuscus retweeted
We are thrilled to welcome Katie Pflieger to Xenophon Strategies as our newest 2025 summer intern! Get to know Katie in our newest blog post: xenophonstrategies.com/katie… Welcome Katie!
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At Précis AI, our mission is clear: to simplify workflows, empower professionals, and deliver accelerated results through practical, actionable AI. This nomination is a testament to our team's dedication and the trust our clients and partners place in us. A heartfelt thank you to everyone who has been part of our journey. Your belief in the transformative power of AI makes achievements like this possible. Let's continue to innovate and lead together!
8 May 2025
We’re thrilled to share that, one week from today, the prestigious Silver Anvil Awards will take place—and we’re honored to be nominated for Best Solution Provider in AI-Automation Resource! This recognition reflects our commitment to delivering reliable, effective AI solutions that drive real value for our partners in the communication and automation space. Our team believes innovation should simplify workflows, empower professionals, and accelerate results—never complicate the process. Being shortlisted among industry leaders is a testament to the impact of our approach and the trust our community places in our technology. We couldn’t have reached this milestone without the continued support of our clients, partners, and dedicated team. Thank you for believing in the power of practical, actionable AI! Big thank you to @PRSA for selecting us as a finalist. #AI #SilverAnvil #Innovation
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This Monday I will be sharing my insights on the intersection of traditional PR and artificial intelligence during the O’Dwyer webinar, "The Nuts & Bolts of Successfully Using AI in PR." Join me along with moderator Tony Cheevers from Researchscape International, for a deep dive into how AI is revolutionizing public relations. We'll discuss practical strategies for implementing AI tools in your PR practice, address the current adoption trends, and explore best practices for integrating AI solutions across various organizations. Whether you're navigating technological changes in an agency or in-house role, this session will provide you with actionable insights. Don't miss out on learning how to harness AI's potential in PR while steering clear of common pitfalls. Gain perspectives on best practices, workforce strategies, and specialized tools like @_PrecisAI tailored for PR challenges. Register here: linkedin.com/events/thenuts-…
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Excited to announce that I'll be joining Natacha Clarac of Athenora Consulting for an insightful webinar, "The World Upended," this Tuesday, April 22, from 8:00 AM to 9:00 AM ET. We'll be exploring the significant economic and political changes that have occurred during the first 100 days of Donald Trump's presidency. It's a session you won't want to miss! Make sure to register in advance, as you'll receive the webinar link by email upon confirmation. Join us by registering here: lnkd.in/dWPftfdS Looking forward to an engaging discussion!
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35 years in PR and I never learned this.
On this #PresidentsDay, here’s a fascinating PR history lesson: Thomas Jefferson was the first to use the term “public relations” in his 1807 Congressional address! Talk about a Founding Father of PR.
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David Fuscus retweeted
On this #PresidentsDay, here’s a fascinating PR history lesson: Thomas Jefferson was the first to use the term “public relations” in his 1807 Congressional address! Talk about a Founding Father of PR.
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I’ve worked fifteen aviation accidents over my career. I just got back from Gravley Point which is at the northern end of the Reagan runway. Search and rescue is on-going but it is unlikely there are survivors - but there is always hope.
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David Fuscus retweeted
My reporting on the activities of Russian mercenaries began 7 years ago with this story that reported the death of 3 Russian journalists in the Central African Republic. Since then, I haven’t stopped and the Russians in Africa haven’t given me a reason to thedailybeast.com/murdered-r…
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Go Bills! Avenge the ‘90s and win one for my Dad!
IT'S OFFICIALLY GAME DAY!! @FDSportsbook | #BUFvsKC
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