Helping Agencies pivot to SaaS. Stop selling your time, start selling your IP. Former Agency Owner and multiple-SaaS Founder. Weekly Productize Newsletter 👇
What I thought we needed for our side businesses to thrive:
• A stable income from our agency
• Free time to work on the side project
What we really needed:
• Full commitment and focus on the side business
• A strategic plan for growth
If you're an Agency, should you raise investment for your SaaS product? And what might it look like if you did?
Find out in the next 'Productize Newsletter'. Free to sign-up (unsubscribe anytime).
newsletter.davidhart.io/
10 SaaS companies who started with a different focus:
Slack, Zendesk, Shopify, Wistia, Flickr, Trello, Zapier, LogMeIn, Mailchimp, Hootsuite.
Pivoting your offering when you discover better value for your customers is totally normal.
Slack was a gaming co called Tiny Speck
I wonder if there is a word that describes the momentary fear you have when you start playing music on a crowded train and as you turn the volume up, that you're not hearing it through your headphones and it's actually just on loudspeaker on your phone.
When shifting from consultancy to product, one of the biggest challenges is how your existing team members react to the changes (or not).
I'm writing about these challenges and how to manage them in this week's Productize Newsletter.
newsletter.davidhart.io/
If you’re modelling out a future SaaS product, it’s way easier to make assumptions around initial traction if your model is self-serve. At least to start with.
Is your pricing strategy basically crossing your fingers and hoping you get away with it?
Learn about the 6 Key Pricing Strategy Elements to significantly increase revenue in the next Productize Newsletter. Free to subscribe to: out every Saturday.
newsletter.davidhart.io/
One of the mindset switches agency owners have to make when selling a product is going from a ‘cost plus’ pricing approach to a value-based one.
medium.com/@davidhart.xyz/th…
I learnt about a founder of a SaaS platform for restaurants who volunteered to work at a company that delivered fish. He had to get up every day at 4am and visit the various restaurants in a van. My guess is his persona document had insights he'd never have unearthed otherwise.
There’s a moment in time when agency founders realise that unless they significantly increase their revenues and GP, or pivot to a different model, they might just about pay off their mortgages when they come to sell. That realisation happened to me about 5 years in.