Fractional Chief Marketing Officer | Helping Businesses Grow

Joined March 2009
533 Photos and videos
SEO Wizards: Would a website’s search be penalized if its blog has many backlinks to its own domain? Paging @GregGifford and @SemrushAcademy.
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How to manage a stalled opportunity. 1️⃣ Shrink the size of the change. 2️⃣ Guide the journey. 3️⃣ Measure and improve. There is science behind this approach. DM me for more info on how to revive a stalled opportunity. #fractionalcmo #BusinessGrowth
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Humbled to be featured by the @nyuspsimc team.
Exec. Master's in Marketing & Strategic Communication student @DavidMLaCombe is a self-employed fractional CMO for a number of small businesses. "This program is a great fit for anyone who wants to assume broad responsibility as a marketing leader." sps.nyu.edu/homepage/academi…
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Strategy is what protects us from attractive distractions and other shiny objects.
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Don't quit before the magic happens. Keep pushing. Your breakthrough could be right around the corner.
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Stop guessing about your ideal customers. I'm sharing the exact process I use to help clients develop a customer-centric value proposition that creates more sales. DM me to setup a time for us to chat about how we can attract more customers to your business. #MarketingStrategy
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Consistency is the secret sauce for success.
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Change is often perceived as a threat. Fact: There is no incentive to change until the effort, risk, and cost of the change is viewed as much more valuable than the status quo. #MarketingStrategy #ChangeManagement #growthmindset
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Happy National Take Your Dog to Work Day!
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My latest blog is about why and when a business should seek a fresh perspective. The blog includes one of my favorite stories about how Airbnb went from being a broke startup to hosting 1.4B guests worldwide. #fractionalcmo imperativesdelivered.com/blo…
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Many customers prefer online research over speaking to sales reps. They check our social media before deciding to purchase, expecting job role-specific content. Over half have delayed or cancelled purchases due to lack of personalized content. #fractionalCMO #marketingstrategy
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Traditional marketing tactics are like throwing spaghetti at the wall and hoping something sticks. It's time to ditch the outdated methods and adopt account-based marketing for precise targeting and personalized experiences. #fractionalcmo #accountbasedmarketing
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Monday Marketing Tip: Growth Accountability Make sure every single employee has a deep understanding of the organization’s core purpose, ideal customer, and growth goals...and hold everyone accountable for business results. LinkedIn: loom.ly/Sx7b_no #fractionalCMO
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Talking with Michelle @mace_curran about how keynote speakers are strategic partners to organizational leaders. The role speakers play in organizational transformation transcends the podium. #fractionalCMO #businessgrowth #keynotespeaker #impostersyndrome
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Every customer touchpoint, every message, every promise is branding. Stand out, or fade out. Here are 7 ways to differentiate your brand. #fractionalcmo #brand
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Big Announcement - I am pleased to announce the launch of Imperatives Delivered, a fractional Chief Marketing Officer (CMO) service. My passion is helping small business leaders overcome obstacles to growth. Let's talk about your growth journey. youtu.be/G-DpooLu66g
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Thank you, @bigGermanMike. Ready for our book club to start.
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Leaders bring the weather. We set the tone. Our teams watch to see how we react to setbacks. At the end of the day, strategy execution is difficult. If your leaders are afraid of failing, your strategy doesn't have a prayer in succeeding. #fractionalcmo #leadership
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