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Dea Latis retweeted
18 Jun 2024
DO YOU LIKE OUR GIF? ๐๐
Find out more about our 'day-in-three-parts' coming up @RoostersTaproom #Harrogate on 04.07.24
๐
womenontap.co.uk/summerhopprโฆ
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Dea Latis retweeted
13 Jun 2024
The importance of women being represented in the beer world is something that weโve always focused on, with Julie setting up @ladiesthatbeer here in Liverpool.
We also always support #IWCBD and this year we partnered with Jayne from @LiverpoolSUPCo to brew All On Board ๐ฑ
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Dea Latis retweeted
13 Jun 2024
Have you checked out the latest @Dealatis report?
Some key findings are:
โช๏ธ Only 14% of women drink beer weekly (compared to 50% of men)
โช๏ธBeer advertising remains a key barrier for women
โช๏ธ 70% of women perceive beer as highly calorific with negative health implications
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๐๐๐โ ๐๐ ๐โ๐๐โ๐ผ ๐โ๐๐ ๐๐ผ๐ผ๐ ๐ฉโ๐ป
๐บ The Gender Pint Gap: Revisited
๐ป Free online event
๐ Tues 11 June
๐ 17:30
Dea Latis founder @CaskAnnabel will present the headlines from the new report via a live Zoom presentation ๐
โน๏ธ LINK HERE: us02web.zoom.us/j/8944492552โฆ
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Itโs free to join us, and please do spread the word to anyone you feel would (or should!) be interested.
If you havenโt yet seen the report, head to our website.
Thank you for all your support, and for helping spread the word about this new critical piece of research ๐
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๐๐-โ๐๐โ๐ ๐๐ธโ๐๐ฝ๐ผ๐๐๐ ๐
Here's a short version of our new manifesto for change ๐
1๏ธโฃ Challenge Stereotypes: Start by challenging stereotypes whenever you encounter them.
2๏ธโฃ Promote Education: Educate people about the history and diversity of beer.
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8๏ธโฃ Support Women in the Beer Industry: Support women brewers, brewery owners, and other women working in beer.
9๏ธโฃ Collaborate with Beer Communities: Partner with beer organisations, clubs, or communities to promote gender inclusivity and diversity within the beer community.
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1๏ธโฃ0๏ธโฃ Patience and Persistence: Changing cultural perceptions takes time and effort. Be patient and persistent in your efforts.
Read the full guide in The Gender Pint Gap: Revisited report here โคต๏ธ paperturn-view.com/uk/dea-laโฆ
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๐น๐ผ๐ผโ ๐๐๐น๐ ๐ฝ๐โ ๐๐๐๐ผโ ๐
Did you know, the only area of good gender balance in beer is in marketing and social media functions?
The beer industry is not creating a career proposition or workplace environment that's appealing to women - and it needs to change.
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They are still being pigeonholed and denied opportunites for growth and advancement.
Why does this matter? Because changing that will lead to much needed change across the sector - better representation more inclusive practices and positive workplace cultures... [continued]
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= vibrant, diverse and thriving organisations and many, many more women choosing beer as their drink of choice.
It's a win-win ๐คฉ
โ ๏ธ There's a 10-point manifesto in the new report offering practical advice on how to take steps towards change paperturn-view.com/uk/dea-laโฆ
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Dea Latis retweeted
4 Jun 2024
Women are underrepresented in management in the beer sector...
Women are not attracted to working in the beer industry, and brewers and brand owners are not actively recruiting them, according to a report.
Read more here: thedrinksbusiness.com/2024/0โฆ
@Dealatis
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Dea Latis retweeted
4 Jun 2024
Women are underrepresented in management in the beer sector @teamdb @Dealatis thedrinksbusiness.com/2024/0โฆ
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โค๐ผโ๐ โโ๐๐พโ๐ผ๐๐ โ
The words we hoped we wouldn't need to say.
Our latest research into women's relationships with beer shows this the case.
By getting people to read the new report, The Gender Pint Gap: Revisited, we truly hope this time things will be different ๐
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๐ก Did you know, in the report there's a 10-point manifesto featuring practical steps to support and drive positive change?
Go see it - paperturn-view.com/uk/dea-laโฆ
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Dea Latis retweeted
1 Jun 2024
๐ New research unveiled in The Gender Pint Gap: Revisited by UK women in beer campaigning organisation @Dealatis has shown the number of women regularly drinking beer has dropped since 2018.
๐ฐ Read more on CAMRAโs online news platform @WBOnline_ here: ow.ly/pvbt50S5jHl
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To dig deeper into this and see many more stats on women's relationships with beer in 2024, go read 'The Gender Pint Gap: Revisited' - dealatisuk.wordpress.com/202โฆ
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