@DeconFun profile picture
Deconstructor of Fun @DeconFun

Blog and podcast deconstructing successful games in search of what makes them fun - and top grossing. Made by game industry professionals 🎮🤘

Joined December 2017
  • Tweets 63
  • Following 23
  • Followers 3,152
12 Photos and videos
🎮 Looking back at 2022 deconstructoroffun.com/newsl…
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🎮 Predicting the Future of Supercell’s Brand New Studio deconstructoroffun.com/newsl…
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🎮 Playtika goes from social casino to casual - and that’s not good deconstructoroffun.com/newsl…
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🎮 Why Zynga Helsinki is Closing Down deconstructoroffun.com/newsl…
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🎮 The unmissable learnings from Call of Duty Online! deconstructoroffun.com/newsl…
Call of Duty: Online is dead. Long live Call of Duty: Online! deconstructoroffun.com/blog/…

Call of Duty: Online is dead. Long live Call of Duty: Online! — Deconstructor of Fun

Before Call of Duty Warzone, there was Call of Duty Online. This deep dive reveals Activision’s path toward its unrivaled success with free-to-play Call of Duty.

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🎮 How to grow your games in diverse markets deconstructoroffun.com/newsl…
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🎮 Top Gaming VCs explain their obligation to invest during crypto Winter deconstructoroffun.com/newsl…
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From the Newsletter: Clash Quest, the Unofficial Postmortem deconstructoroffun.com/newsl…
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Blitzscaling - Does it work for games? deconstructoroffun.com/newsl…
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CORRECTION In the latest newsletter @FamousAspect analyzed the risks of splitting an audience of a live game, Splitgate. The hypothesis of uncontrolled blitz scaling were added later by other writers and published without Ethan seeing the final version. This was our fuck up.
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The predictions season has begun. Check the first one and you won't look at Casual Games the same... 2022 Predictions #1 The King is back, Merge overheats and Hypercasuls falter deconstructoroffun.com/blog/…

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Deconstructor of Fun retweeted
Seriously@seriouslyhq
10 Feb 2021
Listen to @biggfill, Seriously's EVP of Brand and Marketing, talk about the growth of @bestfiends using a mix of creativity and brand on @DeconFun podcast: seriously.com/listen-to-phil…
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Growth Triggers #2 ⁦@eric_seufert⁩ and ⁦@m_katkoff⁩ discuss when and why to invest into building a brand for your game. The fellas also discuss misleading ads and why they won’t work post IDFA deprecation. #gamedev anchor.fm/deconstructoroffun…
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A new segment on our podcast focusing on all matters growth with the powerful @eric_seufert. Let us know how you likes it! #gamedev open.spotify.com/episode/3PM…

Growth Triggers #1 How Apple Played Epic, Platform Wars and the Marketability Loop

Deconstructor of Fun · Episode

open.spotify.com
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5min weekend read: how to get better at marketing your game to an ever evolving audience deconstructoroffun.com/blog/…

Marketability is a Loop, not a Funnel — Deconstructor of Fun

Three facts: 1. Marketability (CPIs) is the single most important metric of your business case 2. You can optimize marketability early on extremely cost-effectively 3. Most of the gaming studios fail...

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Deconstructor of Fun retweeted
Michail Katkoff@m_katkoff
23 Nov 2020
3 x facts: 1. Marketability (CPI) is the single most important metric of your business case 2. Any size f2p games studio can optimize marketability 3. Most of the gaming studios fail to understand the 1st point until it is too late and refuse to concentrate on the 2nd point
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The Imminent Ragnarok of M&A in Mobile Gaming Space deconstructoroffun.com/blog/…

The Imminent Ragnarok of M&A in Mobile Gaming Space — Deconstructor of Fun

Deprecation of the IDFA will catalyze accelerated consolidation in the mobile gaming space. Smaller, single-game mobile gaming studios will see their growth trajectory obstructed completely and...

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2020 Predictions #5: The Clash of Ice and Phasers deconstructoroffun.com/blog/…

2020 Predictions #5: The Clash of Ice and Phasers — Deconstructor of Fun

Strategy games generated $5.4Bn in 2019 growing 23% YoY. This is the genre where the big bucks are made and the winners are redefined.

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Deconstructor of Fun retweeted
Sensor Tower (formerly data.ai)
@SensorTower
11 Dec 2019
Replying to @DeconFun
@DeconFun analyses the #hypercasual #gaming sector in their latest blog. Read the article to understand why the next rush lies in a genre they call “hybridcasual” >>> bit.ly/2YBGFsM

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