I'm building a SaaS. My wife writes the code. I do everything else. Product, UX, marketing, content, user research, testing. People think "building in public" means coding in public. Most of building a product has nothing to do with code. What does your day actually look like?

After months of evenings and weekends, I finally shipped my first iOS app. SecureDoc — a document scanner that keeps everything on your device. No cloud. No account. No tracking. apps.apple.com/app/securedoc… It's free on the App Store and I'd love your feedback. #buildinpublic

Being a software dev in Europe isn’t what it used to be. The R&D and tech boom is over. AI makes us more productive → but also less competitive. Salaries are dropping, benefits disappearing, and more work is outsourced to cheaper markets. But what if you could flip these disadvantages into advantages? 👇 Become an indie dev. AI is your multiplier: ⚡ Build & ship at lightning speed ⚡ Launch multiple MVPs fast ⚡ Validate ideas quicker than ever AI works best for small projects (limited context window), making it perfect for MVPs. And when you grow? You can hire talent at lower cost, because the market is less competitive. If you’re not working on your side project yet… what are you waiting for? 🚀

100K downloads of QRGenie on Macs in Australia. This must be an institution, but 100K?? 🤯

Just returned to Munich after spending July in Dalmatia, the most beautiful part of my homeland, Croatia, where I was working remotely and enjoying some well-deserved vacation time. I spent most of the month on my ancestral island of Pag, visited the royal town of Nin, and explored the historic city of Zadar. I reconnected with my roots by immersing myself in one of the most stunning coastlines in the world. From beautiful beaches and crystal-clear sea to incredible food like Pag cheese and lamb, rich cultural heritage, and warm, welcoming people, I truly enjoyed the best of what Croatia has to offer. It’s no surprise that Croatia is becoming one of Europe’s most sought-after summer destinations. Millions of tourists from around the world visit every year, and many fall in love with it, just like I do, time and time again. As a child, I took all of this for granted. I thought it was normal to grow up surrounded by such beauty. But Croatia’s independence was not something we were simply given; it was something that had to be fought for and earned. Today marks the 30th anniversary of Victory and Homeland Thanksgiving Day, as well as the Day of Croatian Defenders. On this day in 1995, brave Croatians fought to liberate the country and bring peace and freedom. I’m incredibly thankful to all those who made it possible for us to enjoy the Croatia we have today. I was born in September 1995, in the first days of freedom. And over the past 30 years, I’ve been slowly freeing my mind from the invisible weight of growing up in a post-war country. Now, I’m happy to share that I’m moving back to Croatia after five years of living abroad. I’m looking forward to being closer to my people, reconnecting with the land of my ancestors, and contributing to building an even stronger and more vibrant community. 🇭🇷

🚀 Help me decide! In my home inventory app Itemlist, I’m introducing daily reminders to help you stay organized. I have two versions of the text for this onboarding screen, which one do you prefer? 👇 1️⃣ “Decluttering daily for only 15 minutes drastically increases your chances of success. Take that time to get rid of items you don’t need and put other items into Itemlist.” 2️⃣ “Consistency is key! A short daily decluttering session helps you stay in control of your space. Make it a habit to remove clutter and organize what matters with Itemlist.” Comment 1 or 2 below! ✨

Here we go again 🏗️

I’m coming to @iOSKonf 🇲🇰 🎉 This will be my first iOS conference since going indie, and I can’t wait to meet fellow indie devs and iOS developers there! 😄🤩 I’ve never been to Macedonia, but my mom, who has visited, always tells me how wonderful it is!

🚀 QRGenie is here! 🎉 Now available on the App Store! Create custom QR codes that stand out and boost scan rates by up to 200% 📈✨ 🎨 Choose from different shapes, colors, and eye styles 🔗 Add your logo for instant brand recognition ⚡ Make every scan count with stunning designs Available on iPhone, iPad, and Mac – Try it now! Link in comments 👇

My first app - Guesstimate - is finally live on App Store! 🚀🚀 Guesstimate brings you daily fun challenges with questions you’ve never been asked before. Guess the answer or calculate it—your choice! Curious? #Guesstimate #buildinpublic #AppLaunch apps.apple.com/hr/app/the-gu…

If you missed it, check out my talk on why and how to begin as an indie developer ✨ It's packed with valuable insights for those just starting out. Find the link in the comments below.👇

I've updated the article with a method that significantly boosted traffic to my app from Reddit. Check the link in the comments 👇 #buildinpublic #iosdev #indiedev #mobiledev

It’s nice to see Itemlist app icon featured on stage of App Growth Summit 😄 #iosdev #mobiledev

August was a great month for Itemlist! 🎉 From localization successes to gearing up for iOS 18, here’s a behind-the-scenes look at the latest progress. Check it out! Link in the comments below 👇 #buildinpublic #iosdev #indiedev #mobiledev

Here's the improved Itemlist onboarding flow 👀 Instead of landing on a blank home screen, users will see their inventory locations already filled with rooms. #buildinpublic #iosdev #mobiledev #indiedev

Great improvement tips! Make the app native and good, cross platform is not "MKBHD" 👏

This was so much fun to implement 🤩 I've completed the new layout flow for adding locations. Users now need to add rooms when they add a new location. There were many edge cases to polish, but Claude handled them well 😄 What do you think? Is there anything else to improve? #buildinpublic #iosdev #mobiledev #indiedev

I'm enhancing the location flow. The first improvement is adding suggestions for location names to make it easier to add new locations. #buildinpublic #iosdev #mobiledev #indiedev

Proud to be part of the Setapp Mobile launch with my app, Itemlist! 🚀 Support indie developers and check it out on Product Hunt! #buildinpublic #indiedev #iosdev #mobiledev