I think every NFT project should have a token.
In a creator / attention economy it is important to have multiple offerings along your sales funnel as a creator.
You want low cost, high supply items at the top. This brings people into your community and starts them down the conversion path to your higher tier offerings. A fungible token is a great example.
Then you want mid level items next. Think higher supply secondary collections, utility for discord members, upgrades to the collector experience, quests to earn reputation, etc.
Then you want top tier items at the bottom. These are the grails. The reason for everything you are doing. For the most committed and devoted people.
Funneling people from low cost to high cost down your sales funnel just makes sense.
Fungible tokens
β¬οΈ β¬οΈ β¬οΈ β¬οΈ
Secondary collections
β¬οΈ β¬οΈ β¬οΈ β¬οΈ
Primary collection
Of course there are other combinations to achieve this same objective for a creator (creating 1:1s, organizing in person events, doing high value consulting, etc), but this is a pretty simple strategy for creators to maximize their offerings across their audience.
But one caveat: to successfully pull this off, you NEED eyeballs. You need to get your project / art / token in front of as many people as possible. The more eyeballs you can get, the more successful you will be as a creator. The more eyeballs you get, the more people you pull through your funnel, and the more successful your offerings across the entire funnel.