The Difference Engine podcast helps founders and funders maximise growth through category design. Updated fortnightly, can be found on all podcast platforms.
Joined September 2025
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In the latest edition of The Difference Engine tech strategy podcast @Pmaher and @BigStickComms show how @UKLabour's relationship with Britain’s #tech economy is a story of a courtship operation as ambition collided with dependence. Link below 👇
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In the latest edition of @DiffereEngine tech strategy podcast, @pmaher and @BigStickComms look at how the UK is now making national bets on tech via its own `sovereign` investment vehicle and role of Sovereign Wealth Funds in the #category creation process. Link below 👇
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The UK is rewriting its #tech category playbook. This @becategorical blog explains why a record-breaking $1.1B seed round for @IneffableIntelligence signals more than hype; it marks a shift toward the state as an active market maker. Link below 👇
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Tech #category design is about reframing problems and defining new solutions spaces. But executing that #strategy in 2026 has shifted in several important ways. In the latest issue of @DiffereEngine tech strategy podcast @pmaher and @WestFour reveal what’s changing and why.
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Most markets aren’t actually markets. A market is a self-referencing group of customers. As this @becategorical blog explains, if your customers don’t communicate, no market. Building #category leadership means ensuring they do.
Link below 👇
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UK government's $20 million investment in @IneffableLabs record-breaking $1.1B seed round might seem puny in comparison to the total raised however at the @DiffereEngine @pmaher and @westfour think it represents something a whole lot bigger. Link below 👇
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The #SaaS playbook defined categories and quickly built durable market leaders. As this @becategorical blog shows #AI-native systems are now shifting software from a tool to a collaborator, with new questions around trust, governance, and control. Link below 👇
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@Anthropic's new language model - Claude Mythos Preview - will "reshape cybersecurity." It's so advanced it's too dangerous to release to the public. Really? @pmaher and @westfour explore if this is a turning point in cyber security or simply a PR masterclass. Link below 👇
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Rather than competing with the US in AI models or China in manufacturing, Europe’s strength lies in regulated, trustworthy AI applied to high-stake sectors. But, as this @becategorical blog explains, its advantage is integration - combining industrial systems, data, & regulation.
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Europe’s tech edge isn’t scale, it’s trust.
From healthcare to energy, Europe is winning by prioritizing reliable, regulated #IndustrialAI over hype.
The strategy? Dominating critical systems where resilience matters most.
Read more: becategorical.com/where-euro…
On 31st March, tens of thousands of @Oracle employees were told by email their roles had been eliminated. On today’s edition of @DiffereEngine tech strategy podcast, @pmaher and @wesfour discuss if this is the new cost of competing in the AI arms race?
Link below 👇
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