Head of Strategy @ExposureLondon. Born to discover. Internet lover. Essex girl undercover.

Joined March 2007
59 Photos and videos
Nicola Davies retweeted
"The bottom line is we all need a bit of escapism. And brands that can connect with kidults in contemporary and culturally resonate ways will rule the playground," says @ExposureLondon's Nicola Davies. campaignlive.com/article/kid…
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From inflation rates to mortgage timebombs, being an adult can be a real drag. It’s no wonder we’re in a Barbie fan frenzy. See how brands can rule the kidult playground…
4 Jul 2023
The kidult trend is here to stay – a view from Nicola Davies @DigiNic @ExposureLondon buff.ly/3JGynZm
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10 Feb 2023
Me every time I hear the word icebreaker.

ALT Good Night Goodbye GIF by Ryn Dean

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Forget Byron Sharpe, strategists get your hands (or ears) on Jarvis Cocker's 'Good Pop Bad Pop'. It's a creative masterclass in finding beauty in mundane everyday things #strategytwitter “Don’t think the things around you don’t matter, because they do.” audible.co.uk/pd/Good-Pop-Ba…
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Remember when every strategy deck had this slide? Simpler times. #strategytwitter
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A date for your cultural diaries this week. 'Yours To Make: Fluid Imaginarium’ is live this week at the @saatchi_gallery, a collaboration @ExposureLondon have been working on with @instagram and @_hervisions_, celebrating British youth culture in 2021 ✨ saatchigallery.com/exhibitio…

28 Oct 2021
Young women rise up ✊✊✊ Yet it's another example of women having to change their behaviour, not men. Men, ask yourselves: what are you doing to combat a culture that makes young women afraid to go out? bbc.co.uk/news/uk-england-no…
26 Oct 2021
Mind. Blown. 🤯
21 Oct 2021
Bloody hell. A modern car ad that's not totally shit.
Really quite like these. They're fun. By @BBDOGermany for @FordEu
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13 Sep 2021
Absorb the fury... "This isn't a legislation that really cares about the lives of babies. If you wanted more Texan babies, you'd provide better maternal care for women... Anti-abortionists don't rush to fund nurseries, childcare centres or IVF..."
I think this is @caitlinmoran ‘s best column yet. Read it slowly, carefully, and taste your fury thetimes.co.uk/article/caitl…
If you care about supporting young people’s creativity and ideas to make a positive impact on our planet, then hold tight for a night of inspiration at the 2021 Creative Conscience Awards. Bonus: Exposure's very own @Raouls is chairman eventbrite.co.uk/e/creative-…
You know we're experiencing a crisis in creativity when the landing page on the Contagious website has the legendary Cadbury drumming gorilla. Says a lot about the state our industry is in right now.
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24 Jul 2021
Five men win a sex discrimination against JWT. Meanwhile… Our industry’s average gender pay gap is actually increasing The gap at 17.85% is waaay higher than the UK average of 11.1% This rises to an eye watering 44.7% if you work at JWT (2018) We must do better.
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11 Jul 2021
When culture inspires positive societal change.
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Great to speak at @MADFESTLONDON about the power of bad. Goodness may be admirable, but it’s bland as hell - it’s bad we find irresistible #madfestlondon
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Like Zoe, I've spent two decades in this industry. Nothing in this surprises me. Every story upsets me. Every. Single One.
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