"The bottom line is we all need a bit of escapism. And brands that can connect with kidults in contemporary and culturally resonate ways will rule the playground," says @ExposureLondon's Nicola Davies.
campaignlive.com/article/kid…
From inflation rates to mortgage timebombs, being an adult can be a real drag. It’s no wonder we’re in a Barbie fan frenzy. See how brands can rule the kidult playground…
Forget Byron Sharpe, strategists get your hands (or ears) on Jarvis Cocker's 'Good Pop Bad Pop'. It's a creative masterclass in finding beauty in mundane everyday things #strategytwitter
“Don’t think the things around you don’t matter, because they do.”
audible.co.uk/pd/Good-Pop-Ba…
Killer report from It’s Nice That on Laziness.
“A rested mind will lead to our greatest creative work.”
Just don’t tell the creative department.
itsnicethat.com/features/the…
Young women rise up ✊✊✊ Yet it's another example of women having to change their behaviour, not men.
Men, ask yourselves: what are you doing to combat a culture that makes young women afraid to go out?
bbc.co.uk/news/uk-england-no…
Absorb the fury...
"This isn't a legislation that really cares about the lives of babies. If you wanted more Texan babies, you'd provide better maternal care for women... Anti-abortionists don't rush to fund nurseries, childcare centres or IVF..."
If you care about supporting young people’s creativity and ideas to make a positive impact on our planet, then hold tight for a night of inspiration at the 2021 Creative Conscience Awards.
Bonus: Exposure's very own @Raouls is chairman
eventbrite.co.uk/e/creative-…
You know we're experiencing a crisis in creativity when the landing page on the Contagious website has the legendary Cadbury drumming gorilla. Says a lot about the state our industry is in right now.
Five men win a sex discrimination against JWT. Meanwhile…
Our industry’s average gender pay gap is actually increasing
The gap at 17.85% is waaay higher than the UK average of 11.1%
This rises to an eye watering 44.7% if you work at JWT (2018)
We must do better.
Great to speak at @MADFESTLONDON about the power of bad. Goodness may be admirable, but it’s bland as hell - it’s bad we find irresistible #madfestlondon