Friday fun fact: Loyalty programs are said to date back to the 18th century, when shop owners would provide customers with copper tokens to be used for future purchases β essentially a delayed discount program.
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3/ Offer incentives for customers to keep the product.
Give them a discount or a free gift if they decide to keep it instead of returning it. This works especially well for expensive or high-return items.
Friday fun fact: The world's first credit card was made of cardboard and was called the "Charge-It" card. It was introduced in 1946 by businessman John Biggins, who was inspired by the idea of creating a way for people to purchase items without having to carry cash.
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9/ Offer a satisfaction guarantee.
Offer a satisfaction guarantee to give customers the confidence to make a purchase and reduce the number of returns.
10/ Ask for customer feedback.
Ask your customers for feedback on their purchase experience and use their feedback to improve your products and services.
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