There is no free capital. This is bridge financing tied to future media rights. To opt in, B12 schools are effectively borrowing against 2031 TV revenue at 10% betting RedBird can influence next media rights cycle. Sports media-wise, 2031 will change the future of college sports.
Big 12 has approved its private capital deal with RedBird Capital - the first such arrangement from a major NCAA conference.
Schools have a choice to opt in for ~$30M in capital and league gets at least a $12.5M infusion as part of a strategic partnership
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