So ESL wanted to limit spend to 55% of revenue!
Confirmation that the ESL is about owners controlling costs (and therefore hoarding profits) as much as it is about maximising revenue.
It remains inevitable. You don't buy Chelsea for £4bn to barely break even every year.
The biggest change in the new rules is the introduction of squad cost control with the ratio of player wages, transfers & agent fees being limited to 70% of revenue & profit on player sales. This is similar to a European Super League guidelines, though its ratio was lower at 55%.