There is a difference between negotiating and extracting. Negotiating means both sides land somewhere fair. Extracting means one side agrees because they had no real choice. Most people think they are doing the first when they are actually doing the second. The tell is simple. If someone says yes mainly because they needed the money, you did not negotiate. You used their need as leverage and called it a deal. I have made this mistake before. Got someone down to a number that worked for me and convinced myself it was a win. The output told a different story. It was never bad enough to call out. Just never good enough to feel right. Now whenever I am hiring someone or bringing them onboard, if I cannot match what they are asking, I just say no. I do not try to get them to their lowest and then expect their best. Whenever I have paid people what they actually asked for, the difference has been obvious. They show up happy. Motivated. The output goes through the roof. Compliance and commitment look identical on the day someone signs. They diverge completely in the weeks that follow. Compliance gets you the task. Commitment gets you the effort, the care, and the thinking you actually needed. People should stop optimising for the lowest number that gets a yes. The real skill is finding the number that gets a yes and a yes that means it:)

Spoke to a few people in the VC world recently. Firms that have never touched seed and pre-seed in their lives are now doing it. All because of AI. And it is not because they suddenly love the early stage. It is because all the interesting stuff is happening in AI, and AI companies are moving so fast that if you wait for Series A, you have already missed the best deals. LPs are pushing for AI. Funds are adjusting. The whole thing is moving earlier. If you are building in AI right now, money that was never available to you before is suddenly paying attention.

Ex-athletes are a goldmine of untapped content potential. And almost none of them know it yet. Think about what they already have. They have been judged by a scoreboard their entire life. They know what public failure feels like. A video flopping to 200 views is nothing after that. They have had cameras on them since they were teenagers. Making content on Instagram is not pressure for someone who played finals on national television. They have been coached, criticised, benched, dropped, and picked back up more times than most people can handle. They know how to perform under pressure. They know how to take feedback without falling apart. They know what it feels like to be washed up at 28 and have to reinvent themselves. They have been booed by thousands of people in real time for a bad game. The comment section after a bad post is nothing compared to that. That is the exact skillset content rewards. We’ve actually seen this play out closely while working with Robin Uthappa at Binge Labs on his content. The instinct, the clarity, the ability to show up consistently under scrutiny, it all translates far more naturally than most people would expect. For a person who has spent their whole life performing under pressure, content is the most natural next chapter. They just need someone to point that out.

Selling One IPL Final Ticket, Block F- Lower Level. DM if anyone needs.

Most people creating content are solving the wrong problem. They spend 90% of their energy on the edit. The transitions. The color grade. The motion graphics. And 10% on what they are actually saying. The edit will not save bad content. But it also cannot kill great content. We run accounts doing 10 to 20 million views a month. Some of them are literally just subtitles on a talking head video. No effects. No fancy cuts. Nothing. They work because the opinion is sharp. The structure is clear. The person speaking has something real to say and says it with conviction. Nobody ever shared a video because the transitions were smooth. They shared it because it made them think or feel something they had not before. Obsess over what you are saying. How clearly you are saying it. How honestly. How confidently. The edit is the last thing. For most great content, it is also the smallest thing.

Being late has quietly become a personality trait for a lot of young people. 30 minutes late to a meeting. 45 minutes late to a shoot. An hour late to a meetup. And the worst part is not the lateness. It is that there is no guilt attached to it anymore. No acknowledgment. Sometimes not even an apology. Somewhere along the way being late stopped being something you were embarrassed about and became just how things work.

Just wanted to know, how much @officialparleg paid to execute this influencer marketing campaign?

If I could do one thing for every brand’s content calendar it would be to delete every occasion based post from it. Mother’s Day. Father’s Day. Valentine’s Day. Holi. Diwali. Republic Day. International Coffee Day. Nobody is waiting for your brand’s take on these. Nobody ever bought something because a company posted a candle graphic on Diwali. It is not content. It is the appearance of content.

Bangalore traffic has achieved something remarkable. It has made an entire city of smart, ambitious, successful people collectively accept that two hours for 30 kilometres is just how life works.

Hottest Job title of 2026: Chief OTP Officer. $200k salary. Fully irreplaceable. Responsibilities: Receive OTP. Share OTP. Repeat 47 times a day across every AI tool the company is subscribed to. Qualifications: Fast thumbs. Stable network. Infinite patience.

Being late to your own interview is the easiest thing to avoid and the hardest thing to recover from. Because the interviewer is not angry. They are just quietly updating their assessment of how seriously you take things that matter. And the worst part is you will never know. They will still smile. Still ask the questions. Still say we will get back to you. But in their head the conversation ended before it began.

If your argument needs the words “brain dead” and “fool” to land, you don’t have an argument. You have an ego problem. “Doctors like you” love talking about misinformation. Rarely do they talk about why nobody listens to them anymore. This is why:)

Good marketing teams have strategists, designers, writers, and analysts. Great marketing teams have all of that plus one person who can look at the final output and say this is bad and we are not putting it out. Most teams never have that person. And if they do, nobody listens to them. Not because the culture is toxic. Because there is no one with enough taste and enough seniority to make that call without it becoming a political conversation. So everything goes out. And the brand slowly becomes the average of everything it was too polite to kill. Taste is the most underrated hire in marketing!

We have hired more than 100 people at @binge_labs . And somewhere around hire 40 or 50 I started noticing a pattern. The people who stayed, grew, and made the team better were rarely the most impressive on paper. They were the ones who took ownership without being asked. Who communicated honestly even when it was uncomfortable. Who genuinely cared about the work beyond their own role. None of that shows up on a resume. Which is why @aryanhainaa and I still take every culture round personally. 100 people in. We have not stopped and I do not think we ever will.

I have worked with some of the most successful people in this country. And I kept waiting to find the thing that separated them. The framework. The habit. The morning routine. It was none of that. It was just showing up. Every single time. Sick or not. Rain or not. Mood or not. If it was on the calendar it was happening. That sounds too simple to be the answer. But the longer I do this the more I believe it is.

Someone got upset recently because I didn’t reply to their message for three days. A year ago I would have apologised immediately and then spent the next hour feeling guilty about it. This time I just sat with it. Not because I didn’t care. But because I was in the middle of something that needed everything I had. And I’ve slowly learned that protecting that is not rudeness. It’s just honesty about where I am. I am still figuring this out. But I think being selective with your time and energy is one of the hardest and most important things to get right as you grow.

Watching people commute 60 minutes in 45-degree heat to sit in an office has convinced me even more: remote is the only way to build. I’ve been seeing people stuck in traffic in this unbearable heat. 45-60 minutes each way. Dealing with cab drivers and auto drivers. Spending thousands on commute. They arrive at the office already exhausted. Before they’ve even started working. And I just keep thinking: our team at @binge_labs doesn’t have to deal with any of that. They can be at home. At their own pace. Comfortable. Focused. They can work from anywhere and still contribute the same way. Still perform at their best. Without worrying about external factors like heat, traffic, or commute stress. This is where I believe remote companies have a massive advantage. People keep saying remote companies don’t work long-term. That the structure isn’t great. That offices are better for culture and productivity. I don’t believe that at all. Remote companies have advantages that offices simply can’t match. Flexibility. No wasted commute time. Access to talent anywhere. Lower overhead. Better work-life balance. And most importantly: people can work at their best when they’re comfortable and not exhausted from a brutal commute. After years of building Binge Labs as a remote company, I’m even more convinced this is the right model. Not just for us. For the future :)

-clean public washrooms -cabs that don’t cancel after accepting -hospitals with fixed, upfront pricing -learning tied directly to job placements -no delay flights

I have taken 500 sales calls. And every single time I have converted, it was never because I sold. It was because I educated. Answered their doubts. Walked them through FAQs. Showed proof of work, results, case studies, with full conviction. Every time I tried to talk about what we do, what we offer, who we are, it fell flat. The lesson sounds generic but it isn’t. The more deeply you know your subject, the more honestly and specifically you can educate someone about it, the better you are at sales. Not because you’re persuading them. Because by the end of the conversation they’ve already persuaded themselves:)

If a brand cracks a collab between Samay Raina and Ranveer Allahbadia, it’s game over for the internet.