As a commercial real estate broker, your ultimate goal isn’t to see how many calls you can make, it’s to see how many people you can get to call you. 50 outbound calls = 1 inbound call. Make your market presence do some of the work! #retwit #cre

Early in my career, I realized calling on 500 curated prospects four times per year was way more effective than calling 2000 people once. About 8 calls per day, undefeated strategy.

I started in residential real estate and the first thing I learned was to market and sell myself. The mistake some commercial brokers make is that they think they are "advisors" or "consultants." The best brokers are salespeople first. If you don't get hired, you can't serve.

I track the bulk industrial real estate market in Florida closely (deals >250ksf.) Out of the over 350 industrial tenants in the state I track in this size range, 80% are in Duval, Dade, Polk, Orange and Hillsborough Counties. I expect to see more activity along the I-95 corridor in Volusia and Brevard Counties in the next 12-24 months.

When I started in commercial real estate brokerage in 1998, clients reached out to me for information. Now they reach out to me because they have too much information. What they need is market intel that only lives with the agent's that are deeply involved in deal flow.

In 1998 when I started at CBRE in Orlando, there were 497 industrial buildings in Central Florida over 50k SF. Today there are 998! I didn’t know the market for the buildings I specialize in would double. Sometimes we just need to acknowledge luck as a factor in our success.

Note to new #cre brokers, keep it simple. There are no hacks. Find, win, execute. Know your market, and make the market know you.

So much of commercial brokerage is just staying in the game. When I started at CBRE back in 1998 in industrial (no teams back then, everyone was on their own) I wasn’t the obvious success story by any means. I just kept grinding, and some of my biggest competitors either retired, moved into principal roles, left the business, or stayed stagnant while I grew. The core group of very talented brokers that remained have become friends and collaborators more than competitors. Keep showing up.

I may be the only #cre broker on here today not posting about the 4th Annual Real Estate Gala. This is the year my sporadic posts and sub 3k follower count hits its stride!

Returned from the @CBREIndustrial conference in Austin, TX and came away very impressed with the mentees at our mentor/mentee event. I enjoy helping the next gen succeed in #cre and the future is bright!

Do you remember when you joined X? I do! #MyXAnniversary

Just finished a call with one of my mentees. He asked how I would make it in commercial real estate if I was him. I told him I would get my real estate license, work (for free if necessary) with the top residential real estate team in his market for the next couple of years while in school, then work with an appraiser to learn the valuation business for a couple of years, then get into brokerage. Combine the real estate marketing and promotional skills learned on the resi side with a strong technical background of real estate valuation. I doubt anyone will do this, but am positive this made me unstoppable early in my career. #retwit #cre

46 years ago today, I watched the Miracle on Ice with my dad. It taught me that belief hard work make anything possible. He passed 2 months ago today. I know in heaven he was yelling, “USA! USA!”

Industrial users continue to favor functional, high-quality space over headline lease rates. In Central Florida, older assets near the core still compete on logistics. Demand remains strong early in Q1 2026 #Retwit

So proud of how far Penn State Hockey has come!

Time to work🔒💯@WWHS_Football @CoachSmith100 @PrepRedzoneFL @Andy_Villamarzo @247Sports

Industrial real estate has become a key differentiator to win in this e-commerce economy. As AI continues to commoditize the purchasing process, how quickly, reliably, and cost effectively a widget can be delivered to the customer's doorstep is job #1. #REtwit #CRE #realestate #supplychain

36 yrs in #commercialrealestate. A mentor told me when I started that if this industry was any easier, everyone would do it, and if it was any harder no one would do it. #Retwit #cre

I'll take some flack here, but I would rather someone on my sales team doesn't make a call, than make a call without adding value. If your metrics are just number of calls, I think you're doing it wrong. How about meaningful conversations instead.

Murphy Mentoring Tip #7: In commercial real estate, I'd rather make ten calls a day, every day, than 100 calls once in a while. I don't want to offend the 20x hustle crowd but fewer, well researched and value add calls are so much better than pure dialing for dollars. Agree?