Jerry Silfwer. Freelance PR Advisor & Digital Strategist | Spin Doctor | Growth Hacker | Interactive Copywriter | Viral Loop Designer | 19 Years of Experience

Joined August 2008
6,992 Photos and videos
Doctor Spin | The PR Blog retweeted
Här är min senaste krönika i Mora Tidning. Den här gången skriver jag om mörka nyheter, rasslande buskar och algoritmer! moratidning.se/2026-01-09/li…
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There are shortcuts to better thinking. Read the full article: Mental Models: How To Think Better — Faster ▸ lttr.ai/AZp8s #PublicRelations
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Unlike traditional media logic, social media logic is more participatory and interactive in nature. Read more 👉 lttr.ai/AZn38 #PublicRelations
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Upgrade your mental toolbox. Read the full article: Mental Models: How To Think Better — Faster ▸ lttr.ai/AXAGE #PublicRelations
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Social media logic puts a greater emphasis on user engagement and interaction. Read the full article: Social Media Logic: The Amplification of Media Effects ▸ lttr.ai/AW7js #PublicRelations
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I've moved from Mailchimp to Substack and am excited about the platform shift. Please feel free to read (and subscribe): bit.ly/weeklyspin2
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As a PR adviser, I often must rely on mental models. Read more 👉 lttr.ai/ATy7Y #PublicRelations
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Social media logic is just ’media logic’—amplified. Read more 👉 lttr.ai/ATwfT #PublicRelations
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Here's a list of my favourite (and most used) mental models. Read more 👉 lttr.ai/AQQDq #PublicRelations
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Social media logic is just ’media logic’—amplified. Read more 👉 lttr.ai/AQMs8 #PublicRelations
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The Iron Prescription, The Red Queen Effect, Occam’s Razor, First Principles, Chesterton’s Fence, and many more. Read more 👉 lttr.ai/ANNUY #PublicRelations
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Social media logic puts a greater emphasis on user engagement and interaction. Read more 👉 lttr.ai/ANJtM #PublicRelations
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There are shortcuts to better thinking. Read the full article: Mental Models: How To Think Better — Faster ▸ lttr.ai/AMWqX #PublicRelations
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Social networks seem to amplify the effects of classic media logic. Read the full article: Social Media Logic: The Amplification of Media Effects ▸ lttr.ai/AMSUH #PublicRelations
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Upgrade your mental toolbox. Read the full article: Mental Models: How To Think Better — Faster ▸ lttr.ai/AMGTr #PublicRelations
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As a PR adviser, I often must rely on mental models. Read more 👉 lttr.ai/ALvVP #PublicRelations
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Social Media Logic: The Amplification of Media Effects ▸ lttr.ai/ALvVO #PublicRelations
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Social media logic is driven by algorithms prioritising engagement (likes, shares, comments), often favouring sensational or emotionally charged content. Read the full article: Social Media Logic: The Amplification of Media Effects ▸ lttr.ai/ALvVN #PublicRelations
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Mental Models: How To Think Better — Faster ▸ lttr.ai/ALxkg #PublicRelations
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Same, same but ... amplified. Read the full article: Social Media Logic: The Amplification of Media Effects ▸ lttr.ai/ALt8o #PublicRelations
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