Your million-dollar idea deserves a rockstar domain!
Don't click 'buy' until you've read these 12 crucial points…
1. Availability (seems obvious but worth double-checking)
2. Any potential trademark issues. Search the USPTO site.
3. Similar existing domains that might confuse people. Don't mess up from day one by confusing your audience.
4. Is it easy to spell and say out loud? That's the radio test.
5. Prone to typos? (Think "bookkeeper" vs "bookeeper")
6. Which extension suits you best (.com, .ai, .io etc.) Always go for a .com. If it's unavailable and other extensions match, it's ok to go for them.
E.g. .io is ok for tech companies, .ai for companies focused on AI.
7. Length matters: Shorter domains are generally easier to remember and type.
8. Avoid numbers and hyphens: These can make domains harder to remember and communicate verbally.
9. EMD potential: Consider if an Exact Match Domain (keyword-based) could boost your SEO. Use keyword planner tools to check search volume.
10. Brandability: Is it unique and memorable? A brandable domain can be a game-changer for your business identity. Don’t get too creative though, it doesn’t work for everyone.
11. Future-proofing: Think about how your domain will age. Will it still make sense as your business grows and evolves?
12. Consider domains for sale: Sometimes, investing in an existing domain can be a smart move.
It might come with built-in authority, backlinks or just be the perfect fit.
What other tips do you have for those looking to buy a domain for their business?