Chief Brand Officer, Husband and Father of 2 amazing kids. Struggling Tennis Player. POV's and opinions expressed are my own.

Joined June 2012
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šŸ“– Exciting News! My new book ā€œMoving Your Brand Out of the Friend Zoneā€ is NOW available on Amazon at a.co/d/1nCn24X šŸ“– Your brand deserves more than just casual encounters; it’s time to commit to a lasting relationship with your audience. Order your copy today
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In high school, I was rejected from every Ivy League school I applied to. Now, I get to check another unexpected box: appearing on The Marketing Matters podcast, part of @Wharton Knowledge at @whartonknows youtu.be/kHKtDsxMrPY
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My first Cannes. Not defined by yachts or parties. It was the revolving door at the Carlton. The great equalizer. It doesn’t revolve. It negotiates. Because real access? It’s not granted. It’s shared. Even in Cannes, connection starts before you step inside. #ThinkingHuman
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BREAKING: Teenager Almost Admits Parent Might Know Something My daughter’s in a startup class. A classmate presents—boom, my Brand Love framework, right there on the slide. Not her slide, obviously. That would require divine intervention. But a peer’s? That’s epic! No eye roll
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"I'd like to thank the committee… and the algorithm that probably put my name in front of them." Thank you if you’ve collaborated (most critically), challenged (most especially), mentored (most fortunately for me), or supported me in any way. #marketing #brand
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Not a nutritionist but I think we can all agree that no one feels good after eating at a buffet. It’s the same for brands and brand marketing. Agree?? #marketing #brand ⁦@ANAmarketers⁩ ⁦@ANACMOMasters⁩ ⁦@BrandInnovators⁩
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The look of every parent waiting for this college tour to start is exactly the same. ā€œAm I really going to pay nearly $100k a year x4 so my child can get a job where they make $50k first year if they are lucky!ā€
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Working hard in the offseason. @TheJudge44 how’s his swing look?
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Return on Idea: The Real ROI of a Super Bowl Ad. Most will measure it as Return on Investment—But the most successful brands know that the true metric is what I like to call….Return on Idea. The best don’t just sell products; they spark emotion, and become part of culture
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Thank you for the love!
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Last night I received this notice that I’ve been named a finalist for the 2025 ONCON ICON AWARD FOR THE TOP 100 MARKETING PROFESSIONAL. The winners are determined by vote so if you’re so inclined I’d appreciate the support. Here’s the link : onconferences.com/mar-voting
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Knowledge is knowing a tomato is a fruit. Wisdom is knowing not to put it in a fruit salad.
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Righting the Democratic Party's Branding Wrong : A Marketing POV, Not A Political POV. #Branding #Leadership #KamalaHarris #PoliticalStrategy #Marketing #ThoughtLeadership #DemocraticParty #2024Election
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How I sum up tonights debate. OMG fit for office by using golf is the equivalent of being fit to conduct brain surgery because they were a lifeguard.
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