IT’S HERE, JUST (not) IN TIME FOR CHRISTMAS! You can now order my book, beautifully designed by the team at @Gasp_4. UK: amazon.co.uk/Delusions-Brand… US: amazon.com/Delusions-Brandeu… Aus: amazon.com.au/Delusions-Bran… And searchable on other Amazon international sites (I think).

Most “fallacies” don’t exist outside textbooks. Ad hominem, post hoc, argument from authority? In real life they’re often perfectly reasonable. Why I became a fallacy apostate, and why it's time to retire the fallacy laundry list. 🧵

"Flat White or F*ck Off", quipped @rorysutherland in his own inimitable style re coffee shops at certain places, on a podcast w/ @JamieLaing_UK some months ago. Turns out Charlie Hurst, Lucia Sudlow and Tom Noble- listeners of the pod, creative junkies, basically just a brilliant bunch of doers really- decided to .. well .. do something about it irl, at Tottenham Court Road in London this past week. With Rory’s blessing ofc. Lovely sequence of events this. And so very generous of Rory to let them run with this idea. [video clip via the Great Company with Jamie Laing podcast] _____________________________________ How it started (on a pod) / How it’s going (out in the wild)

My marketing predictions for 2026.

Throwback to the time that @wordmancopy and I were discussing the nuances of copywriting somewhere between Bristol and London.

Eel: “There’s no problem. STFU.”

Take a look at this new interview with @wellmark_health's Ryan Wallman (@Dr_Draper), where you'll discover... ➡️ What motivated his book, How Brands Blow ➡️ What he thinks of the use of AI in content much more ⤵️ writefulcopy.com/blog/interv… #copywritinglegend

We’re truly humbled to announce… Nah, not really – we’re chuffed! Our global campaign for Amgen has made it through to the finals of the 2025 @creativefloor awards. Anyone who has worked in pharma will know that highly regulated creative work like this is not an easy task.

What’s a band that you really don’t care for but they had one absolute banger that made you question yourself? I’ll start. youtube.com/watch?v=Oextk-If…

Michael Caine had a big house in LA, he once had David Hockney and his mum come to stay. He noticed Hockney's mum on the balcony looking out over LA and asked her what she thought of it. She said "I can't make it out, all this lovely sunshine and no one's got their washing out"

Trying to fit in with the LinkedIn crowd…

Collective nouns for people in the ad industry.

You’re 13 years old. Your exposure to music has involved such luminaries as Bananarama and A-ha. And then you hear this. youtu.be/o1tj2zJ2Wvg?si=lH3o…

Have any of you struggled with how Corporate Americans speak? I still don’t know what language it is. So many words, so little substance.

People in the ad industry…

Find someone to look at you the way ad agencies look at ‘shaping culture’.

my latest blog is a message of hope for copywriters @creativefloor @Dr_Draper @PMSociety @adhealthmag ollycaporn.com/2025/01/23/th…

Culture didn’t exist before TikTok. Apparently.

A beginner’s guide to LinkedIn. Just needs an update to include AI, but otherwise I think it still holds up pretty well. From Delusions of Brandeur, by @Giles_Edwards and yours truly.