B2B Activation and Attribution Platform built to empower marketers
Joined May 2019
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Is your competition who you think it is, or who your customer thinks it is? 🤨
We recently had April Dunford back on the Attributed Podcast to hear about her powerful "Positioning Jiu-Jitsu" strategy. Here's one of the takeaways (🧵).
#B2BMarketing #Positioning #AprilDunford
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It's easy to get caught up in a long list of potential competitors, but are they actually the ones you're losing deals to?
Understanding the customer's perspective and listening to your sales team is crucial to defining who you're truly up against.
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Meaning it might not be that lengthy G2 list, but rather the actual alternative living in your customer's mind!
Want to learn more about April's advice? Check out all the takeaways here: dreamdata.io/blog/positionin…
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Did you know 40-60% of lost B2B deals aren't lost to competitors, but to the buyer simply doing nothing? 🤯
In this clip from our Attributed podcast, Ted McKenna dives into a critical reason why: indecision. (🧵)
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He reveals that a staggering 56% of "no decision" outcomes stem from this often-overlooked human factor, rooted in the fear of making the wrong choice.
Understanding and addressing this buyer hesitation is key to improving pipeline efficiency and often more cost-effective...
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..and often more cost-effective than generating new leads.
Want the full breakdown and more actionable insights from Ted's episode? Check out our latest blog post covering all the key takeaways!
dreamdata.io/blog/what-b2b-m…
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🎧 New Attributed podcast episode alert!
We spoke with @nharhut , author of Using Behavioral Science in Marketing, to learn how behavioral science can give B2B marketers a strategic edge.
Stream it now here: open.spotify.com/episode/381…
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We're live on Monday at 2:00 PM CET with @heinizach the founder & chairman of Vivino and host of Raw Startup 🔥
Find out more and sign up here: linkedin.com/company/2809793…
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📣 211 days. That’s how long the average B2B customer journey takes from first touch to closed-won.
Our latest 2025 B2B Benchmarks Report reveals just how long the buying process really is. But thats not all…
#dreamdatalinkedinadsbenchmarks #b2bads #marketingbechmarksreport
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Larger companies take even longer and, on average, 49% more time to make a purchase.
The biggest bottleneck?
MQL to SQL takes over 3 months for leads to move forward.
However, once in the pipeline, sales cycles move faster, just 62 days from SQL to revenue.
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That’s why marketers need full-funnel visibility and strong nurture strategies to accelerate deals. LinkedIn Ads play a critical role in keeping your brand top of mind across these long cycles.
See what else our report uncovered here 👀 dreamdata.io/blog/dreamdata-…
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“Are you working at [insert company name here]?” How hyper-targeted ads are turning heads in 2025 👀🧵
In this clip from the Attributed Podcast, Configit’s VP of Global Marketing, Brad Diamandis, shares how his team is redefining account-based selling.
What you need to know👇
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👉 Standing out in a crowded market. Bold experimentation with edgy, pain-focused messaging is helping Configit cut through the noise. Their willingness to go beyond the “safe” approach is a reminder that being different is often the key to success.
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Deeply understanding your audience, addressing their specific challenges, and pushing boundaries with your messaging are essential for standing out in today’s market.
Find out more B2B marketing trends and tactics here: dreamdata.io/blog/b2b-market…
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The one messaging trick every B2B marketer needs to know (a thread) 👀👇
Emma Stratton, founder of Punchy | Positioning & Messaging and author of 'Make It Punchy', shared her top messaging tips for a recent session on the Attributed Podcast.
Her key messaging takeaway?
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Clarity: B2B marketers often overcomplicate things. But when you simplify your language and make it conversational, your message becomes instantly more relatable—and easier to remember.
Emma calls this her most effective messaging exercise as it forces you to simplify...
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...be more down-to-earth, and come up with something that resonates.
The result?
Messaging that connects, sticks, and drives action.
Curious to hear more of Emma’s tips? Check out the blog post:dreamdata.io/blog/how-to-cre… 🎯
#B2BMarketing #MessagingTips
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