DOMINO EFFECT
It started with Spotify and Apple Music bringing back 2016 playlists.
Yesterday Ferrari hinted at its new car with 2016 specs, and Starbucks with a drink series called “2016”.
Think of a huge domino chain where only the first three tiles have fallen.
That’s exactly where we are right now
The domino effect
People love 2016 → they post about it and the moments they lived back then → the algorithm starts favoring this kind of content → musicians notice this and return to 2016 style tracks → the way people behave mirrors how they did in 2016 → we’re living 2016 again, 10 years later, with the same trends, expressions, and mindset toward life
The trend becomes immortal, Time went by but we’re back again
2016