While everyone’s going minimal, Schweppes said: we have 243 years of history — use it.
JKR’s rebrand didn’t chase trends. It raided the archive. And the numbers don’t lie:
↑ 12.6% sales growth
↑ 15.4% new shoppers
The oldest brand in the room won by acting its age. 👑
Reclaim or reinvent? 👇