6 Brands Under One Roof
What happens when centuries of design lore collide with bold storytelling, influencers, and sky-high collaborations in a race to own the future of home icons?
Lalonde took Vita’s helm, steering a Fiskars-backed empire that houses Royal Copenhagen, Georg Jensen, Iittala, Wedgwood, Waterford, and Moomin Arabia. The goal? Tell richer stories, attract younger buyers, and grow with bold collabs. Three brand houses aim for 4-6% annual net sales growth to 2030 and 12% EBITDA by then. The U.S. online channel is the bet. 💎
At 3daysofdesign in Copenhagen, Vita plans to own the stage with four major events: Iittala’s Step Inside an Icon, Georg Jensen’s At Play, Royal Copenhagen’s Triton drop, and Waterford’s immersive craft-and-hospitality vibe. It’s all about turning heritage into interactive, contemporary icons and surprising new fans. 🎨
Yet restructuring hits the bottom line too: Fiskars trimmed about 310 roles to streamline, while Lalonde stacked teams into three brand houses. He wants fresh icons via world-class designers, new markets in the U.S., India, and the Middle East with Chalhoub, and more online-dominant growth—because the pie isn’t big enough for today’s taste. ⚡️🔥
#DesignFuture #VitaStrategy #IconDesign #3daysofdesign
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