Why does Coca-Cola sponsor research on obesity? Why did BP introduce the personal carbon footprint calculator? In our new working paper, we offer an explanation: emphasizing individual action shifts whom people hold responsible for solving the problem.
osf.io/z2vwb/
George Loewenstein,
@NickJChater, Yi-tsen Liao, and I show that people who read about actions individuals (vs. governments) can take are (1) less likely to propose systemic solutions, (2) hold governments less responsible for solving the problem, (3) think systemic reforms are less important, and (4) are less willing to donate to an organization advocating for systemic reforms.
Our findings provide experimental evidence for an issue raised by George &
@NickJChater in a recent paper (i-frame vs. s-frame) and by
@sosofancy, who sounded the alarm in the finance industry and coined the term "Deadly Distractions."