Trying to keep kids entertained while traveling is easy if you give them screens, but then they don't get to see the world around them. Now kids can use their screens to play classic car games while on the road, or complete scavenger hunts in places that involve waiting... airports, hotel lobbies, hospitals, etc. I've priced it as a one-time fee with no subscriptions, ads, or upsells. All functionality unlocked! My kids love it.