Helping Consumer Goods companies develop stronger, differentiated consumer, shopper and category strategies | Because how we all think = a competitive advantage

Joined September 2013
94 Photos and videos
Interesting report from @profitero looking at brand performance across a range of categories in key e-commerce channels. Worth a read for any crisp, cereal bar, confec or coffee brands! Not forgetting gin too :) infogram.com/evb-uk-fandb-vi…
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Our recent survey of Sales Leaders suggests remote selling is here to stay, bringing many benefits and some challenges. Read the trends and insights and tell us how this correlates to your own experiences? bit.ly/35mIZs2 #sales #saleseffectiveness #dynamicreasoning
'The ability to think creatively is not just beneficial for sales teams, it’s essential' - a bold statement or common sense? Read our latest article exploring #salesproductivity & #cognitiveskills that can benefit sales teams. #salesdevelopment bit.ly/2RM8MGY

Dynamic Reasoning #fmcgSalesTraining ensures all sales activity adds maximum value to your business. We train best practice sales skills & develop Account Managers’ thinking. For FMCG Training Courses visit: bit.ly/3fmnZHN #SalesTraining #DynamicReasoning
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So much biscuit chat thanks to @coopuk , just goes to show how attached we all get to those rituals & daily treats šŸ˜„!! (By the way our favourite is a classic, chocolate digestives all the way)
29 May 2021
Best biscuit for dunking? We'll go first, the custard cream
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We've noticed the need for new/enhanced skills for sales teams as they've adapted to remote selling. For many, this has highlighted a gap in the skillset that NAMs need to create compelling propositions. linkedin.com/posts/dynamic-r… #futureofsales #salesproductivity #dynamicreasoning

Launched this year for remote selling, our selling training courses ensure Account Managers plan effectively for every customer interaction & strengthen their propositions achieving better results. dynamicreasoning.co.uk/pages… #nationalaccounttraining #salesproductivity #smartersales
Interesting webinar from @TheGrocerVision and @littlemoons on the power of #consumer profiling and #socialmediamarketing , worth a watch šŸ‘
Watch @littlemoons explain how it mastered consumer profiling on @tiktok_us Paid for by @AskAttest thegrocer.co.uk/webinars/wat…
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Genuinely one of the most interesting webinars we’ve seen in a while šŸ‘thanks @AskAttest @TheGrocerVision and of course @littlemoons !!
21 Apr 2021
How did @LittleMoons turn TikTok hype into sales? Join us and @RossFarquhar from Little Moons tomorrow (11am BST) for @TheGrocerVision webinar on how consumer insight allowed them to reach the right customers #GrocerVisionConsumerProfiling askattest.com/events/tiktok-…
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Maybe not a surprise that such a high % online sales growth came from ā€œolderā€ shoppers but some food for thought for brands who’ve moved to D2C models
16 Apr 2021
Did you know? Customers between 45 and 54 years old, and 55 and 64 years old account for the greatest omnishopper growth. Their spending increased by roughly $20 billion year-over-year nielseniq.com/global/en/insi… via @NielsenIQ #Customer #Shopping #Sales
Happy Friday @ChikasFoods and congratulations on being nominated for not just one, but 2 #risingstars awards with @Ocado !! We've voted for you :) šŸ„‡šŸ„‡ Here's the link for anyone who's not voted yet ocadorisingstarsawards.com/

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Such a great idea , we’ve just donated to support #CabsForJabs thanks to @BBCNews for sharing gofundme.com/f/winchester-ca…

Thanks @digitalethosuk for hosting an inspiring #GrowthFestival - some great ideas & suggestions and Rafal’s session was one of our favourites !
Our very own Rafal Gemza from @digitalethosuk is now taking to the #TechBrainStage to talk to us about the structure of your website and its impact on your SEO! šŸ’Ŗ #GrowthFestival
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Sounds like a great way to get businesses connected & collaborating , let us know how it goes @RocketLaunchUK šŸ‘
I'm hosting a Hampshire (UK) Business Meet And Greet today, at 4:30 pm GMT on @joinclubhouse. We are trying to see which local businesses are already engaged with the platform. Join us! joinclubhouse.com/event/9myW…
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Burger King and GM Revamp Their Logos - in our opinions 2 ends of the spectrum , one retro and tapping into trends for comforting nostalgia - the other modern & lacking in any emotional values ... ā€œWho Did It Right?ā€ By Adweek adweek.com/creativity/burger…