Great look at how Tex Tech used player pay to build 2025-26 rosters.
As Cody Campbell notes, market value for players is “what somebody’s willing to pay for them.”
This is why unilaterally limiting athlete pay won’t work.
And shows why players are really being paid (to play).
Texas Tech hasn’t won a Big 12 football championship. But it’s spending roughly $25 million on its roster — more than Ohio State spent on its 2024 title team — to change that.
Inside Texas Tech’s ‘open checkbook’ and the school’s quest to rule the Big 12:
nyti.ms/45plihm