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Ericka Bates, Virtual Summit Strategist @ESDBates

I help SaaS companies gain warm leads in 90 days or less with virtual events, without the stress of overwhelm.

Joined May 2017
  • Tweets 4,832
  • Following 131
  • Followers 175
2,408 Photos and videos
Check out the latest article in my newsletter: Community First or Event First? The Real Question Most Event Marketers Are Asking Backwards linkedin.com/pulse/community… via @LinkedIn

Community First or Event First? The Real Question Most Event Marketers Are Asking Backwards

Why Community-Led Growth Is Replacing the One & Done Event Playbook Introduction Virtual events aren't dead. But the way we're using them might be.

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Check out the latest article in my newsletter: The Future of Content Is'nt More Content — It's Better Systems linkedin.com/pulse/future-co… via @LinkedIn

The Future of Content Isn't More Content — It's Better Systems

What AI Experiments, Livestream Repurposing, Community Building and Content Automation Are Teaching Us About Sustainable Growth Introduction Most marketers are still asking: "What content should I...

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Can Virtual Events Generate Pipeline in 2026? linkedin.com/pulse/virtual-e…

Virtual Events Generate Pipeline in 2026?

How SaaS Companies Are Turning Virtual Events into Revenue-Generating Growth Engines For years, virtual events have been measured by the same metrics: Registrations. Attendance.

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Check out the latest article in my newsletter: Virtual Events in 2026: What Used to Work… Doesn’t Anymore linkedin.com/pulse/virtual-e… via @LinkedIn

Virtual Events in 2026: What Used to Work… Doesn’t Anymore

Why audience behavior, AI disruption and content ecosystems are forcing event marketers to rethink everything There’s a weird tension happening in virtual events right now. On one hand? Events are...

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Do you remember when you joined Twitter? Can you remember how old you were when Twitter became X? Yeah, I don't either! All the years feels so very long ago. Happy Living & *Keep Moving Forward! #MyXAnniversary
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The 2026 Revenue Mandate: Why “Hope Marketing” Is Dying Fast linkedin.com/pulse/2026-reve…

The 2026 Revenue Mandate: Why “Hope Marketing” Is Dying Fast

How Event-Led Growth, AI Matchmaking & Content Ecosystems Are Rewiring B2B Pipeline Strategy Introduction There was a time when companies could throw up a booth, collect a pile of badge scans, send...

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Beyond Zero-Click Search: Why Random Live Streams Are Leaking Your B2B Pipeline linkedin.com/pulse/beyond-ze…

Beyond Zero-Click Search: Why Random Live Streams Are Leaking Your B2B Pipeline

The "Expert-Led" Paradigm: Surviving the AI Slop Explosion in Event Marketing Introduction Let’s stop pretending that hitting "Go Live" is a marketing strategy. In an era where AI slop is clogging...

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Check out the latest article in my newsletter: Funnels Are Dead: Why Event-Led Growth is the New Pipeline Engine linkedin.com/pulse/funnels-d… via @LinkedIn

The Content Flywheel: Why Your Live Stream is the Engine, Not the Destination

Stop Letting Your SaaS Content Die in the Feed—Turn One Hour of "Live" into a Month of Authority Introduction Most SaaS founders treat live streaming like a one-night stand. You go live, you get a...

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Check out the latest article in my newsletter: Funnels Are Dead: Why Event-Led Growth is the New Pipeline Engine linkedin.com/pulse/funnels-d… via @LinkedIn

Funnels Are Dead: Why Event-Led Growth is the New Pipeline Engine

Stop Creating "Content" and Start Running Growth Engines Your traditional SaaS funnel: ad, landing page, generic webinar and "Hope" is currently on life support. The "Goldfish Attention Span" isn't...

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go.talkvirtual.org/vPPw

From Livestream to Revenue

FROM LIVESTREAM TO REVENUE THE 4-WEEK SYSTEM TO TURN ONE WEEKLY SHOW INTO CONTENT, LEADS & PIPELINE Turn one livestream a week into 30 CONTENT ASSETS, CONSISTENT VISIBILITY & REAL PIPELINE without...

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Check out the latest article in my newsletter: Stop Guessing, Start Tracking: Turning Virtual Event Noise into Buyer Signals linkedin.com/pulse/stop-gues… via @LinkedIn

Stop Guessing, Start Tracking: Turning Virtual Event Noise into Buyer Signals

Is your post-event routine just a quick glance at the "Total Registrations" number before closing your laptop? If so, you aren't running a content system; you’re running a charity. Virtual Events and...

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Question for you: Do your graphics say “professional event” or “group project made at midnight”? Read more 👉 lttr.ai/AqAaB #DigitalMarketing #Strategy #StrategicPlanning
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Ask yourself: Do I really want to do this or do I just have FOMO, because everyone else is doing virtual events? Read more 👉 lttr.ai/Ap98y #VirtualEvents #SaaSMarketing #DigitalTransformation
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Once you’ve built a collaboration worth its weight in gold, it’s time to scale and monetize it. Read more 👉 lttr.ai/Ap8TC #Bussiness #Collaboration #Success
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Question: What’s an event idea you’ve been sitting on because you “just haven’t felt like it”? Read more 👉 lttr.ai/Ap7vV #VirtualEvents #EventMarketing #DigitalTransformation
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Welcome to the world of Small Business Collaboration, a strategic way to build alliances, share resources and dominate your niche without burning out. Read more 👉 lttr.ai/Ap6CR #SmallBusiness #ToDoList #SmallBusinessOwner
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Check out my latest article: Stop Chasing Attendees: Why Your Virtual Events are Failing to Build a Pipeline linkedin.com/pulse/stop-chas… via @LinkedIn

Stop Chasing Attendees: Why Your Virtual Events are Failing to Build a Pipeline

You don’t have an event problem. You have an audience problem.

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Smart partnerships allow you to reach new audiences, expand services and even survive economic downturns. Read more 👉 lttr.ai/Ap5qW #Collaboration #Partnerships #Teamwork
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No more employee headaches, no more scope creep nightmares — just pure profit-boosting magic. Read more 👉 lttr.ai/Ap35A #Strategy #SmallBusiness #Collaboration
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You can get really fancy, training AI on your own custom data with ChatGPT’s custom GPTs and Notebook LM! Read more 👉 lttr.ai/Ap3Zi #AI #TimeManagement #Productivity
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