The unfortunately reality is, gamers are entirely fickle.
If it's a new game in their favorite franchise, they'll buy it no matter what. Doesn't matter how butchered or toned down it might be.
If the game is at least fun, it can have the worst most cringey Millennial dialog ever, and it doesn't matter, it'll still sell decently enough.
However, gamers are becoming a lot smarter, a lot more privvy to the tactics of Westerners, a lot savvier, and a whole lot less tolerant for propaganda & identity politics.
I actually would like to play Saros because it looks very fun and would be right up my alley as a third person shooter, rougelike, & bullet haven advocate, but I wouldn't spend more than $20 on it, because of the story & the dialog. If companies want my $70, I don't tolerate identity politics, Lebian girlbosses, cringey Millennial dialog, ugly female protagonists, or troon coded non-binary nonsense. If that makes me a bigot, so be it, there will be no compromises.
Give me what I actually want, and I'll reward you for it in most cases. Don't and my wallet stays closed.
My money, my choice
I built my account in the trenches of the culture war.
It gave me the likes, the reposts, the unhinged replies, the visibility.
But it never gave me an answer to:
Why 007: First Light has sold 3M units.
Why TLOU 2 sold 10M units.
Why Yotei outsould Tsushima, first month.
The culture war has a ceiling.
And the industry deserves a better framework.