We're noticing a shift in the soil carbon market. For years, the question was "how do we scale soil carbon?" The new question — the one buyers are actually asking — is "how do we trust it?"
The biggest corporate buyers are slowing down. Forward offtake commitments are surging. And more than 80% of the 2030 credit supply pipeline is reportedly at risk of not reaching delivery.
What looks like a contradiction is actually a signal: the market is sorting itself. That shift puts measurement at the center of everything. Not estimates. Direct, registry-quality data from the soil itself, generated at a speed and cost that doesn't break the project economics.
It's the reason we just opened a new lab in Raleigh-Durham. It's the reason we're co-locating our analytics team with our automation engineers under one roof. And it's the reason we keep talking about MIR carbon testing as if it matters — because in this next phase of the market, it does. The buyers haven't lost interest in soil carbon. They've gotten serious about it.
We think that's a good thing.