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Ebony Marketing Systems @EbonySystems
Joined August 2012
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Ebony Marketing Systems@EbonySystems
8 Sep 2021
We're excited to share our newest, free resource to the #MarketResearch community: a Quick Guide to marketing to Asian Americans and Pacific Islanders in 2021! Download the full guide now at ebonysystems.com/quick-guide…. #MRX #MulticulturalResearch #MulticulturalMarketing
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#Surveys have messaging value, even if you don’t get a response. You are telling your customer that you don’t take them for granted. We share some guidelines for survey frequency on the Ebony blog: ebonysystems.com/survey-freq… #MRX #MarketResearch #MulticulturalResearch
Despite the increasing urgency from stakeholders of all kinds for corporations to take on a more significant role in social change, many leaders are vastly unprepared or unaware of these expectations. hbr.org/2022/09/how-companie… #MRX #MarketResearch #MulticulturalResearch @HarvardBiz

How Companies Can Be Proactive — Not Reactive — on Social Issues

Companies are increasingly feeling pressure to respond to social movements on inequality, but far too many tend to respond reactively — making a donation or social media statement — instead of taking...

hbr.org
It’s the golden rule of #marketing: know your #targetaudience. Having a diverse marketing team can bring perspectives and #insights. Learn more: ebonysystems.com/communicati… #MRX #MarketResearch #MulticulturalResearch #MulticulturalMarketing
Building an authentic brand is an ongoing journey without an endpoint - organizations should be mindful of engendering trust and that it’s a collaborative effort with all stakeholders that they shouldn’t engage in halfheartedly. forbes.com/sites/forbescommu… #MRX #MulticulturalResearch
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Understanding others’ perspectives has always been paramount in #marketing. To get #empatheticmarketing right, it needs to be personalized and genuine. @HarvardBiz shares more: hbr.org/2022/10/how-to-get-e… #MRX #MarketResearch #MulticulturalResearch #MulticulturalMarketing #Insights

How to Get Empathetic Marketing Right

Empathetic marketing reached an intense crossroads in 2020, when the pandemic prompted many brands to respond to collective grief — some with success, and many coming off as utterly tone-deaf. That...

hbr.org
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When customers are more satisfied with a company, the company sees increased revenue, profitability, and even higher stock prices. But how often should you take #surveys? We share some guidelines: ebonysystems.com/survey-freq… #MRX #MarketResearch #MulticulturalResearch #BrandStrategy
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General #marketing is in the past, and the accountability to represent today's consumer lies with all marketers. How can marketers challenge themselves to drive more #inclusion? @Adweek shares more: adweek.com/brand-marketing/t… #MRX #MarketResearch #MulticulturalResearch #Insightss

Multicultural and Inclusive Marketing Are Not the Same

Marketers need to reimagine who they think of as their audience and look deeper.

adweek.com
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If your brand is overlooking the #LGBTQ community in your #marketing efforts, you are leaving a huge customer base untapped. Our new guide will help you understand how to genuinely appeal to LGBTQ consumers 👇🏿 ebonysystems.com/quick-guide… #MRX #MarketResearch #MulticulturalResearch
In the age of social media, every company is at risk of accidentally causing offense and going viral for the wrong reason. We offer 3 tips for how to make things right: ebonysystems.com/how-to-make… #MRX #MarketResearch #MulticulturalResearch #MulticulturalMarketing #BrandStrategy
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Is your #marketing strategy inclusive of all identities? The majority of Americans will soon be non-white, made up of all sorts of diverse backgrounds, cultures and mixed race origins. prweek.com/article/1802203/m… #MRX #MarketResearch #MulticulturalResearch #MulticulturalMarketing

Multicultural marketing is mainstream marketing

prweek.com
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If your brand is overlooking the #LGBTQ community in your #marketing efforts, you are leaving a huge customer base untapped. Our new guide will help you understand how to appeal to LGBTQ consumers genuinely. ebonysystems.com/quick-guide… #MRX #MarketResearch #MulticulturalResearch
"#Multicultural #marketing has to be part of the growth process for any company. It's where we're seeing the majority of the growth in consumer segments." forbes.com/sites/glennllopis… #MRX #MarketResearch #MulticulturalResearch #Insights #MulticulturalMarketing #BrandStrategy
If your brand is overlooking the #LGBTQ community in your #marketing efforts, you are leaving a huge customer base untapped. Our new guide will help you understand how to genuinely appeal to LGBTQ consumers 👇🏿 ebonysystems.com/quick-guide… #MRX #MarketResearch #MulticulturalResearch
"Having honest and forthright conversations will engage more people in the process of creating the world around us." Read more, in @adage: adage.com/article/opinion/wh… #MRX #MarketResearch #MulticulturalResearch #MulticulturalMarketing #BrandStrategy #UncomfortableConversations

Why brands need to embrace discomfort and lead the difficult conversations amid social, cultural...

We need more and different perspectives engaged in shaping our world.

adage.com
How can the use of ethnographic methodologies prevent branding disasters? Our President Kai Fuentes shares more, for @GreenBook: ebonysystems.com/our-preside… #MRX #MarketResearch #MulticulturalResearch #Insights #MulticulturalMarketing #BrandStrategy #Ethnography
Are you drowning in data but still thirsty for insight? The path to a rich #DataAnalysis starts well before #DataCollection. Learn how to separate the signal from the noise, on the Ebony Marketing Systems blog: ebonysystems.com/separating-… #MRX #MarketResearch #MulticulturalResearch
Hispanics feel underrepresented, almost invisible, on TV — and that should be a concern for marketers missing out on what could be effective campaigns to Latinos, @ana_aimm shares: nexttv.com/news/hispanic-tv-… #MRX #MulticulturalResearch #MulticulturalMarketing #HispanicHeritageMonth
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The modern American demographic & cultural landscape has #multicultural segments at the center. To survive and thrive, spending on multicultural segments needs to be non-negotiable. forbes.com/sites/forbesbusin… #MRX #MulticulturalResearch #MulticulturalMarketing #BrandStrategy
What tools are you using to create and keep current the portrait of your ideal customer? Gathering #competitiveintelligence can yield invaluable #insights. Learn more, on the Ebony blog: ebonysystems.com/gain-compet… #MRX #MarketResearch #MulticulturalResearch #BrandStrategy
Being an #accomplice means sharing the burden of the emotional labor usually borne by people in marginalized groups alone. Our president Kai shares some tips on how to be a better accomplice: ebonysystems.com/moving-from… #MRX #MarketResearch #MulticulturalResearch #Insights
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