GMC bans aren’t random. They’re mathematical. 📉
If you want to keep your Google Merchant Center live in 2025, stop acting like a dropshipper and start acting like a brand.
Here is the exact compliance checklist:
1. The "Footer" Rule.
Google bots crawl your footer first. It must contain:
- Physical Business Address (No PO Boxes/Virtual Offices)
- Business Phone Number (Must answer during hours)
- Business Registration Number (LLC/Ltd/Inc)
- Email (support@domain.com, not gmail)
2. The Consistency Check.
If your feed says "$49.99" but your landing page says "$49.99 - Sale ends in 2h", you get banned.
- Price on Feed = Price on Page (exactly)
- Availability on Feed = Availability on Page
- No "Fake Urgency" timers or "Only 2 left" widgets.
3. The Policy Trap
90% of bans happen here.
- Shipping Policy: Must show processing time (1-2 days) AND transit time (5-10 days). Be honest.
- Refund Policy: Must be clear. Do you offer refunds? Yes/No. Who pays for return shipping?
- Contact Page: Must match the footer exactly.
4. Image Hygiene
- No watermarks.
- No promotional text overlay ("50% OFF" on the image).
- High res only (min 1000x1000).
5. GTINs are King
- Stop marking custom products as "Identifier Exists = False" if they actually have a barcode.
- If you are dropshipping generic goods, buy valid GTINs (GS1) or properly set identifier_exists to no brand mpn.
Pro Tip:
Check the "Needs Attention" tab in GMC weekly. If you see a warning, fix it within 24 hours.
Bookmark this. It saves accounts. 🔖